If you want to master PESO, study Howard Gossage

One of the rising acronyms of public relations is PESO (paid, earned, shared, owned). It marks the increasing prominence in discussions about PR – particularly among those focussed on marketing communications – to think further than just earning media coverage and to talk about digital advertising and giving a paid-for boost to organic Facebook and Twitter messages. …

Twitter outrage – knowing your audience

Has Twitter made us too sensitive, do you think? I remember once reading a serious thinker saying people should leave Twitter before the ranting and raving of the whole wide world made us ’hard’. There can be so much outrage about it can certainly make your newsfeed a tiring place – but does this put …

Big data can help us personalise one-on-one approaches

Office worker send or receive an average 121 emails a day, and I suspect that’s significantly higher in PR and communications! All the more important to stand out – which is the idea behind a new tool that crunches data from a person’s online presence to give you tips on how to communicate with them. It’s called Crystal Knows and …

How do your infographics stack up?

I’ve had the pleasure of recently working with a fantastic group of experts on the #PRstack ebook project. Led by Stephen Waddington, the 91-page book developed as a crowdsourced project to tackle modern public relations workflow, and features sections on ‘Social listening and planning ‘, ‘Curation’, ‘Building relationships online’, and ‘Project management and measurement’, and I contributed …

State of the (social) nation: Part 1 – Social media in Australia

Australian businesses are still ‘dragging the chain’ when it comes to social media. According to the just-released Sensis Social Media Report 2015, the uptake of social media by Australian businesses is still not as pronounced as for consumers, with just 33 per cent of businesses having a social media presence compared to 68 per cent of consumers.  Interestingly, …

How Sage uses social media for internal comms

How can you connect a global workforce of 13,000 employees? What is it like to have the most socially active CEO in the FTSE100? How you can collectively celebrate innovative communication in a transparent way? This week I spotted Sage employees Tweeting enthusiastically about #sociableday. It was clear they were sharing what they were working …