Is company culture important?

The layers of culture inside organisations run deep. Every company is nuanced, with its own set of beliefs, values and “the way things are done around here” underpinning what it does. One of my favourite daily reads comes from Dr Leandro Herrero in his email series. He’s a psychiatrist by background, who then spent many years …

We Need to Reboot Twitter Events

I’ve been thinking for a while that 24-hour Twitter events have driven up a bit of a cul-de-sac. You know the sort of thing. An organisation tweets what it is doing for 24-hours and shines a light on unsung heroes. You learn things you didn’t know and then the timeline moves on. Back in 2011, …

SEO is dead – content marketing is king!

Yes, it’s a bold headline and I suspect I’m now going to be bombarded by SEO specialists who will, quite rightly, condemn me for such a sweeping statement. However, content marketing – or writing quality and regular articles for online platforms – is becoming increasingly important to the success of a business. Even the most …

Your top 15 questions on social media and the law

What are the main areas of law and social media strategy? What are the rules around employees posting on LinkedIn? Who is legally responsible for the content on a corporate Twitter account? Can you be arrested for your use of social media? Nail biting stuff! If you’re looking for advice and guidance on these topics …

PR Interviews: Michael White Lansons

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. Most of the people …

FIR #818: Do we really have to take emoji seriously?

Tweet Intro: New FIR Podcast Network show: the Fellows Circle debuts live on July 30; Quick News: Twitter deletes tweets on DCMA grounds; consolidation in the social media space; Residence Inns lures Millennials with booze, food trucks, and augmented reality; LinkedIn adds lead-generation tool to SlideShare; the Media Monitoring Minute with CustomScoop; News That Fits: …