Public relations is in a turf war

“There’s a turf war taking place between advertising, public relations and digital” – so says Stephen Waddington. Nowhere was that perspective more strongly evidenced than in the final session of day one of Social Media World Forum  ‘Will content marketing replace PR?’. The session kicked off with a reminder from host Glen Gilmore that “PR …

What does the future of comms look like?

The future of communication is bright. PR is not dead and internal communication isn’t either. Oh and comedian David Schneider has the ability to make me laugh so hard my tummy hurts. These are some of my thoughts from the Futurecomms15 #FC15 conference in London I attended on Thursday. It was hosted by Mynewsdesk and confirmed what I …

PR use of public images under FOP threat

Photographs including modern buildings and other creative works may fall foul of new European Parliament copyright proposals. New constraints on ‘freedom of panoroma’ may stop PR businesses using photos and videos taken in public places for professional purposes, including reuse on social media. Do you take photographs on your foreign holidays? Perhaps share some of …

If you want to master PESO, study Howard Gossage

One of the rising acronyms of public relations is PESO (paid, earned, shared, owned). It marks the increasing prominence in discussions about PR – particularly among those focussed on marketing communications – to think further than just earning media coverage and to talk about digital advertising and giving a paid-for boost to organic Facebook and Twitter messages. …

Twitter outrage – knowing your audience

Has Twitter made us too sensitive, do you think? I remember once reading a serious thinker saying people should leave Twitter before the ranting and raving of the whole wide world made us ’hard’. There can be so much outrage about it can certainly make your newsfeed a tiring place – but does this put …

Big data can help us personalise one-on-one approaches

Office worker send or receive an average 121 emails a day, and I suspect that’s significantly higher in PR and communications! All the more important to stand out – which is the idea behind a new tool that crunches data from a person’s online presence to give you tips on how to communicate with them. It’s called Crystal Knows and …