Photos from the CIPR social shorts event on social storytelling

On Thursday night I went along to a CIPR event on storytelling on social media. Speakers included: Jessica Gioglio (@savvybostonian), Head of Creative Lab at Sprinklr and co-author of ‘The Power of Visual Storytelling’ Dan Tyte (@dantyte), Co-Chair of the CIPR Social Media Panel, Executive Director at Working Word PR Kirsty Marrins (@LondonKirsty), Content & …

Social Media & Storytelling, a CIPR Hack Day

Are you sitting comfortably? Good, then we can begin.  Storytelling was the theme for this week’s CIPR’s Social Media Panel Hack Day. The group met to discuss the relative merits of telling a tale as part of a social media PR strategy. Unlike a conventional panel discussion however, the group opened up the floor to …

Healthcare should be digitally-rooted, because patients are

I recently interviewed a trainee doctor about the role online communities play in modern healthcare. She had found, through patient assessments, that the internet and the infamous ‘Doctor Google’ were ever present, regardless of the ailment. Whilst the NHS encourages patients to check out symptoms online via NHS Choices and group online clinics, patients often …

Why SEO Companies May Seriously Damage PR Agencies

Digital media has long been both an opportunity and a threat to the public relations industry. For a long time it was touted that digital marketers were going to steal PR’s lunch. But it’s becoming increasingly obvious that it is, in fact, SEO agencies that are nicking food from PR’s plate while it’s looking the other …

New era, same principles for engagement

I gave this presentation at JBP’s Bristol office on Monday night about how digital can be used to support engagement activity. The event was attended by professionals who work in planning, development and legal practice. I was delighted that comms manager from East Devon Drew Aspinwall joined me to talk about activity that has taken …

FIR Interview: Julian Mills and Steven Green on social intranets

Tweet Communicators struggle to build genuine online engagement among employees using the various social tools available for intranets. Study after study shows that few employees use these tools, regardless of how much they might be engaged with external social media. At Bank of Montreal, though, Julian Mills overcame the obstacles to introduce social tools employees …

Lessons on Best Practice Facebook Post Boosting

Facebook post boosting is considered to be good value, but if you’re looking for tips on how best to utilise it from your peers, you might be out of luck. That seems to be the conclusion from recent research I carried out. A couple of weeks ago, I published a survey among my networks to …