How do your infographics stack up?

I’ve had the pleasure of recently working with a fantastic group of experts on the #PRstack ebook project. Led by Stephen Waddington, the 91-page book developed as a crowdsourced project to tackle modern public relations workflow, and features sections on ‘Social listening and planning ‘, ‘Curation’, ‘Building relationships online’, and ‘Project management and measurement’, and I contributed …

State of the (social) nation: Part 1 – Social media in Australia

Australian businesses are still ‘dragging the chain’ when it comes to social media. According to the just-released Sensis Social Media Report 2015, the uptake of social media by Australian businesses is still not as pronounced as for consumers, with just 33 per cent of businesses having a social media presence compared to 68 per cent of consumers.  Interestingly, …

How Sage uses social media for internal comms

How can you connect a global workforce of 13,000 employees? What is it like to have the most socially active CEO in the FTSE100? How you can collectively celebrate innovative communication in a transparent way? This week I spotted Sage employees Tweeting enthusiastically about #sociableday. It was clear they were sharing what they were working …

Critical questions for managing reputation online

Last week I attended the excellent Managing Online Reputation conference organised by CorpComms magazine. Helen Dunne had booked some great speakers and below are some of the questions I was left ruminating about afterwards: Are organisations doing enough to prevent online crises from happening? Chris Scott, a partner at Schillings law firm, presented research which …

Photos from the CIPR social shorts event on social storytelling

On Thursday night I went along to a CIPR event on storytelling on social media. Speakers included: Jessica Gioglio (@savvybostonian), Head of Creative Lab at Sprinklr and co-author of ‘The Power of Visual Storytelling’ Dan Tyte (@dantyte), Co-Chair of the CIPR Social Media Panel, Executive Director at Working Word PR Kirsty Marrins (@LondonKirsty), Content & …

Social Media & Storytelling, a CIPR Hack Day

Are you sitting comfortably? Good, then we can begin.  Storytelling was the theme for this week’s CIPR’s Social Media Panel Hack Day. The group met to discuss the relative merits of telling a tale as part of a social media PR strategy. Unlike a conventional panel discussion however, the group opened up the floor to …

Healthcare should be digitally-rooted, because patients are

I recently interviewed a trainee doctor about the role online communities play in modern healthcare. She had found, through patient assessments, that the internet and the infamous ‘Doctor Google’ were ever present, regardless of the ailment. Whilst the NHS encourages patients to check out symptoms online via NHS Choices and group online clinics, patients often …