By Lorraine Forrest-Turner, Has our obsession with creating a ‘unique’ brand/corporate tone of voice turned us into a nation of clones? Over the past few years, I’ve worked with many organisations in the creation and roll out of their ‘unique’ tone of voice (TOV). The starting point is usually a good one. They want to make …
By Luke Webb, account executive at the PR Office, Twitter has become one of the most important political battlegrounds of modern times; as campaigning has moved beyond just traditional methods such as leafletting, a greater emphasis has been placed on social media as a place where messages are developed, and opposition claims attacked. Twitter channels …
By Matt Cartmell, director, Carta Communications Nine in ten in-house communications team leaders regularly experience challenges in their content creation, a new survey has revealed. “We don’t know what works and what matters,” complained one comms leader. The results suggest that Content Chaos could be a major concern for in-house communicators in 2020, as they …
Time moves strangely on social media. When you’re casually scrolling through your timeline, tweets flow like sand through an egg timer, with little lasting impact. However, if you are caught up in a social media crisis it can seem like the whole world and time is standing still. We are all aware of the damage …
By Shak Rafiq, communications manager for NHS Leeds Clinical Commissioning Group (CCG), Diversity and inclusion matter, there’s plenty of evidence to support this. According to McKinsey (2015) companies that commit themselves to diversity are more successful as they win top talent, improve their customer orientation, employee satisfaction and decision making. Inclusive practices help build a …
By Jo Twiselton, The speakers at the recent 2019 CIPR National Conference, ‘Preparing for the Digital Future’, gave the audience lots of food for thought, covering areas from trust to ethics and reputation to name just a few. For me, the over-riding message was of more big change on the horizon. With this in mind, …
By Rohan Midha, MD, PMYB, Politicians and influencers – a modern day match? It’s well proven that influencers resonate with much of the public making them an ideal resource for shaping opinions through political advertising. In addition to being persuasive, the reach of influencers is one of the most cost-effective communication mediums out there, which …
