Fake news, disinformation and their consequences: challenges for public relations

Digital and Tech • Editor's Picks • Public Relations • Social Media

This article is the first in a series on the challenges of disinformation faced by public relations and the role the profession should play. Who would argue with the suggestion that, in public relations, we have an interest in the proper workings of the media – traditional and social – and processes of communication in …

No excuses now for influencers who don’t disclose

Editor's Picks • Marketing • Public Relations • Social Media

By Sarah Burns,   Let’s get this straight from the start: the rules aren’t new. If you’re an influencer and you have a commercial relationship with the brand you’re promoting on social media you need to disclose that commercial relationship to your followers. However, although the rules haven’t changed, what is new is some guidance which explains …

Comms Agency Classroom: trending topics from the BBC Academy #DigiCities Birmingham

Digital and Tech • Editor's Picks • Public Relations • Social Media

By Jo Crellin, When #DigiCities popped into my newsfeed, my thumb lifted off the screen and my eyeballs paused, the opportunity to hear about how the BBC lead on digital technologies at a free, local event definitely got me clicking. Developed by the BBC Academy, #DigiCities is a national roadshow of week-long events and workshops …