By Darryl Sparey, Director, Hotwire, Chances are, if you’re reading this, you still have an opportunity to be nominated for the PRCA’s next Young Professional of the Year award. The PRCA’s latest PR and Communications Census states that PR is: ‘an overwhelmingly young industry: the average industry practitioner is 29 years old’. Data from the IPA’s 2017 Census shows that …
A key skill in public affairs is being able to understand and work with audiences from a range of political perspectives. But if you approach the problem with fixed political ideas then it could all go very wrong. So we all need to take steps to challenge our political bias. It is, of course, perfectly …
Tech YouTuber Marques Brownlee shows the value of influencers in helping companies through crisis communications with his Samsung Galaxy Fold video. Marquees Brownlee, the technology-focused YouTuber is helping Samsung through its crisis management surrounding its new Galaxy Fold. The American influencer with 8.3m followers has uploaded a video to YouTube addressing the broken screen issues suffered …
Billy Caldwell may have changed public opinion about cannabis forever. This is the inside story from his campaign team. By Paul North, On a late summer afternoon in June 2018, a cab was racing across London to Chelsea and Westminster Hospital carrying a team of campaigners who hoped to change the law to help a …
Uber’s acquisition of Careem was a masterclass in how to do M&A comms. Careem’s message (and who delivered that message) didn’t help to assuage unhappy customers. We’re a couple of weeks in, and the whole swell of media attention has gradually faded out. The mammoth US$3.1 billion deal by Uber to purchase Careem made headlines …
By Simon Kingsnorth, Social media has changed the face of PR forever. A world that has always focused on deep relationships, consumer insight and effective writing has now changed, as social media continues to affect every part of that formula. But how do you take advantage of these changes and who owns this world in the …
By Justin Jackson, Digital is an essential skill for today’s PR practitioner: this year’s State of the Profession showed that around a third of recruiters valued technological expertise. Understanding what happens ‘under the hood’ of your website is essential. You have a better grasp of what (isn’t) possible and what (isn’t) a good idea. You …
