By Corinne Linskell. The combination of increasingly sophisticated cyber threats and the vast numbers of people working from home during this coronavirus era, means it has never been more critical to put people at the heart of keeping information safe. Information is a core asset of most organisations and employees, customers, clients, patients, regulators and …
By Alec Harden-Henry, Commercial Director, Influence Network. In an influencer marketing benchmark report for 2019 79% of respondents said that brand safety could either occasionally be a concern or that brand safety was always a concern when it came to their influencer marketing. That leaves 21% of respondents who don’t feel as though brand safety …
By Siobhann Mansel, Brand and Marcomms lead at MakeItGood.io. ‘The New Normal’ has officially replaced ‘These Unprecedented Times’ as the #covidcatchphrase of the moment. A sort of loooong moment that doesn’t seem to have a full stop. “What even is the new normal?”, you may well ask. Because what was normal in April was a whole …
By Christina Yang. Since I posted about my CIPR chartership assessment on LinkedIn, I’ve received huge congratulations from my engineer friends on upcoming pay rise and promotion – I’m working for an engineering consulting firm and this happens to the engineering profession. I’ve also received many enquiries from my friends in both PR and engineering …
By Gordon Glenister, global head of influencer marketing at the Branded Content Marketing Association. Covid19 has allowed many organisations to review what they do and how they do it. And that includes all the processes, the people, the products and the services offered. Do we communicate our message in the most effective way. So many …
By Alberto Lopez Valenzuela, Founder and CEO, alva. The big question on the lips of many corporate comms leaders after three months into Lockdown is simple: when (oh when) can we talk about something else? Companies have been reticent to talk about subjects other than COVID-19, but this is now starting to shift, albeit slowly. The global events that …
It is always worth considering some options for the future so that you can plan for them. Some will come to pass, others will date quite badly. But thinking ahead to where policy and Government may go can help you gain a tactical advantage over others. There is always a danger of thinking in a …
