One product, four markets: red lipstick might be worn the world over, but comms campaigns differ wildly by territory. By Claire Coleman, We hear over and over again how the world is becoming a global marketplace, how the most profitable brands are international, and how success lies in developing a product that’s as likely to …
It is a self-evident truth of modern politics that Government has to pretend to have all the answers. But as we all know that is very far from the reality. Here are some examples of when it is very clear that Government doesn’t quite know what to do…. Too often, the media and political opponents …
Public cynicism is the biggest challenge for those in the information business. But there are ways to rebuild trust in what you do… By Charlie Beckett, Trust is a bit like happiness. We all agree it’s a good thing and we all want it. But we rarely sit down and think about what it actually …
This article is the first in a series on the challenges of disinformation faced by public relations and the role the profession should play. Who would argue with the suggestion that, in public relations, we have an interest in the proper workings of the media – traditional and social – and processes of communication in …
By Sarah Burns, Let’s get this straight from the start: the rules aren’t new. If you’re an influencer and you have a commercial relationship with the brand you’re promoting on social media you need to disclose that commercial relationship to your followers. However, although the rules haven’t changed, what is new is some guidance which explains …
By Jo Crellin, When #DigiCities popped into my newsfeed, my thumb lifted off the screen and my eyeballs paused, the opportunity to hear about how the BBC lead on digital technologies at a free, local event definitely got me clicking. Developed by the BBC Academy, #DigiCities is a national roadshow of week-long events and workshops …
At an Influence roundtable, eight PR professionals took a stand against giving ideas away for free. After a year-long hiatus, in April 2018 Kanye West returned to Twitter. “As a creative your ideas are your strongest form of currency. You have to protect your ability to create at all costs. Try to avoid any contractual …
