PR Measurement in the Age of ‘Digital First’

Editor's Picks • Public Relations

By Bogdan Marinescu, MD and founder, Digital Trails. How do you measure the results of a PR campaign? This is an age-old question PR professionals and agencies have been debating over for the last few decades. A quick search using a keyword tool will show you that it is still today a burning issue, with […]

The Oatly Twitter furore forgets silent majority

Editor's Picks • Featured • Marketing • Public Relations • Social Media

By Simon Lucey, founder, Hype Collective. PR Twitter lost it’s shit over Oatly last week. The alternative milk brand received a $200 million investment from Blackstone, a controversial private equity firm – and major Republican Party donor. Blackstone have also been accused of indirectly contributing to the deforestation of the Amazon through financial links to […]

Building media relationships, virtually

Editor's Picks • Featured • Public Relations

By Luke Budka, head of digital PR and SEO, TopLine Comms. A lot of us are still stuck at home. Without the opportunity to meet media contacts in person, we’ve had to be a little more creative in our ongoing mission to remind them we’re an agency that really works hard at supplying interesting emotive stories, not […]

A Short Guide To Modern Political Communications

Editor's Picks • Public Affairs

You cannot scroll through Twitter or LinkedIn without coming across a post expressing clear views on government communications. They are either the worst we have ever witnessed or brilliant despite the obvious challenges of Covid-19.  But we need to remember that politics sits behind all these communications. It is also important to remember that the […]