By George Theohari, Head of Content, Speak Media. As businesses reposition themselves as in the aftermath of lockdown, new stakeholder attitudes, combined with financial and organisational challenges, suggest corporate comms teams need to be prepared to navigate a very different future. In a recent survey conducted by Speak Media in partnership with the Public Relations […]
By Bogdan Marinescu, MD and founder, Digital Trails. How do you measure the results of a PR campaign? This is an age-old question PR professionals and agencies have been debating over for the last few decades. A quick search using a keyword tool will show you that it is still today a burning issue, with […]
By Simon Lucey, founder, Hype Collective. PR Twitter lost it’s shit over Oatly last week. The alternative milk brand received a $200 million investment from Blackstone, a controversial private equity firm – and major Republican Party donor. Blackstone have also been accused of indirectly contributing to the deforestation of the Amazon through financial links to […]
By Luke Budka, head of digital PR and SEO, TopLine Comms. A lot of us are still stuck at home. Without the opportunity to meet media contacts in person, we’ve had to be a little more creative in our ongoing mission to remind them we’re an agency that really works hard at supplying interesting emotive stories, not […]
You cannot scroll through Twitter or LinkedIn without coming across a post expressing clear views on government communications. They are either the worst we have ever witnessed or brilliant despite the obvious challenges of Covid-19. But we need to remember that politics sits behind all these communications. It is also important to remember that the […]
