There are many businesses and organisations who wish to grow their revenue stream and market foothold internationally. But how many of these are aware that you, the PR people, may be able to help them in achieving a successful international expansion? There is a lot we can do to help organisations in their search for new …
A collaboration between CIPR North East, North West and Yorkshire and Lincolnshire has seen the Northern Conference relaunched in the PR calendar. I’m celebrating its return to Newcastle on Friday 13 July and not just because for the first time this year I won’t have to travel. Here are my top five reasons to grab …
Unilever wants to clean up influencer marketing by making three commitments to remove bad practice from the discipline. Though laudable what do these commitments really mean? Unilever believes influencer marketing has a bright future. But only if fake followers and fraudulent practices can be cut from the discipline. Speaking on the first day of Cannes …
A well-functioning news media is critical to democracy. A series of recent studies report on the health of the business of news. The impact of the internet on the news and information business is a well-rehearsed story that’s played out over the last 20 years. The original promise of the internet was that mainstream media …
By Jay Williams, Director of Strategy, OnePoll, When Twitter first went mainstream I remember detractors complaining “it’s just people tweeting what they had for breakfast – boring.” OK, there was some of that. Quite a bit, actually. But I used to defend Twitter back then. “Well yes,” I’d say. “But it’s not compulsory. There’s nothing …
As of next week, Radioactive PR is cutting its working week down to four days. The agency’s founder, Rich Leigh, explains why this is not just about long weekends. A couple of months ago, I asked myself – if today was ‘day zero’, and tomorrow day one, what kind of business would I build, knowing …
Annual objectives have been set, and now it’s time to talk salary. Watch out for these fatal traps. By Gavin Ellwood, All too often people ask for a pay rise at the wrong time. Either the request is long overdue and can sound like a demand, or too soon and the manager feels it’s not …
