By Carrie Webb, head of content at The Bigger Boat. For many brands, creating content that appeals to both search engines and people can be a challenge. In actual fact, it’s not about prioritising one over the other. The two go hand in hand – they’re almost one and the same. Points for credibility if […]
After lockdown are you going for a drink at a Wetherspoons pub? I’m in a dilemma. On the one hand I recognise it offers perhaps the best choice of beers, ciders and food on the High Street at great prices. The comments made by Wetherspoons’ founder Tim Martin, at the first Lockdown, however, really angered […]
In a recent Clubhouse chat I was co-moderating we talked about the leadership skills needed in a hybrid world. Since the pandemic hit there has been lots of chatter around the workplace, getting back to the office, and how it will work with some people at home and some in the physical office location. In […]
By James Knight. Through all the negative PR that we have seen during the pandemic, there have been some glorious winners, people we can respect who deserve every inch of print and media coverage. I pay tribute to our great NHS that has excelled beyond its means, from doctors, nurses and all staff, they have […]
There is little doubt that communication has become more robust. This certainly helps to gain attention but is also a way to ensure that misinformation, or even ‘fake news’ is not allowed to go unchallenged. Whatever an organisation says or does may need to be defended. Organisations need to recognise this reality. Long form There […]
