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Behind the scenes of #ad: the trust gap between influencers and brands

Editor's Picks • Featured • Marketing • Public Relations • Social Media

By Adam Williams, CEO of Takumi, The influencer marketing industry is under greater scrutiny than ever before. Question marks remain over authenticity, resulting in mounting criticism from consumers. Just a few months ago, fashion influencer Marissa Casey Fuchs ‘surprise’ marriage proposal was revealed to be a pre-planned series of brand partnerships. Yet a lack of trust between …

Bridging the PR skills Gap

Editor's Picks • Public Relations

By Amanda Fone, founder and CEO, f1 Recruitment, I have been recruiting in PR for over 30 years both in house and agency side and at junior level right up to the boardroom. In that time I have helped candidates forge their careers and have been a fierce advocate of inclusion, diversity and social mobility. …