By Andy Barr, CEO of digital marketing agency 10yetis. Newsjacking is an integral skill for any digital PR agency, and more recently (in the last five years or so) has arguably drawn level with meticulously-planned campaigns in terms of its importance. Now, more so than ever, the news agenda is fickle and everchanging – as are […]
By Colin Cather, creative director, Bottle PR. There is probably no one-shot silver bullet to re-igniting agency culture after the last 18-months. Organisational experts and professors of workplace vibe-ology disagree as much as they agree. Go softly-softly or plunge in? So, in an either-or, definitely-maybe, situation like this, who could we ar Bottle PR turn to […]
Steve Shepperson-Smith has had a career of over 20 years in PR both in agency and in-house. For the past decade he has worked in global corporate communications roles and is a Director of the Chartered Institute of Public Relations. Here he looks at the importance of reputation measurement in the work of PR professionals. […]
By Patricia Zylberman, Senior PR Consultant, Sherlock Communications. The recent Olympic and Paralympic Games in Tokyo proved a welcome distraction to the myriad pandemic and political problems prevalent here in Brazil. They also prompted me to wistfully reminisce about the last Games and how different everything seemed when Rio 2016 was in the spotlight. Back […]
Poorly performing paid search campaigns could be costing businesses tens of thousands of pounds every month. By Gez McGuire, founder, Lead Accelerator. Pay-per-click is often a victim of its own success. With even the most basic of setups delivering results, marketing managers and agencies can see it as a fit and forget solution. A closer […]
