Earlier this year a dam burst near the Brazilian town of Belo Horizonte and within minutes 40 were dead and 300 missing buried under thick brown sludge. In the UK, its been almost 100 years since loss of life from a dam burst from any of our almost 3,000 dams. In August 2019, it nearly …
A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The great hope of the world wide web in 1989 was that it would democratise the publication and sharing of information. It enabled anyone with access to the …
Stone Junction’s marketing executive, Tasha Bodger, explains why getting personal with Google can be bad for business. Most of us would rather Google didn’t check our online search history; but for a media-savvy business owner or anyone downloading bootleg footage of the new Lion King, it can be more than just an inconvenience. Personalised searches enable …
There’s a cracking cartoon that tackles the problem of mental health in the workplace. “We know that mental health is a problem,” the boss says “so we’re changing things.” “What?” says the worker. “You’re taking on enough people to help me actually do my job without feeling burnt out?” “No,” the boss replies. “We thought …
Balvinder Kataora, Marketing Executive, Comms8 An astounding 98% of people in China experience the internet through their mobile phone, which instantly makes over 800 million users a formidable cohort for marketers to tap into. When combined with the steady growth of the Chinese middle-class it is clear to see the business opportunities waiting for …
Values. Go to almost any business website, and you’ll probably find a section dedicated to the company’s core values. They may be keywords like equality, diversity, authenticity and empathy. But these values can also explain what the brand is committed to, and why those commitments are important to the business and its people. Values aren’t …
By Emma Yates, defamation, reputation management and IP specialist lawyer at Irwin Mitchell Solicitors. As PR professionals and communication experts, you will be fully aware of the huge value that a brand can have. Promoting it is of course crucial, but protecting it is arguably even more important and utilising the skills of a specialist …
