By Emma Leech, CIPR President, There’s no doubt that we are living in an increasingly uncertain, volatile, and unpredictable world with the threat of terrorism casting a shadow that we live with from day to day. As communicators, dealing with crisis is part of our day to day work. For many of us, though, crisis …
By Liam FitzPatrick, Don’t confuse messaging with spinning – being persuasive begins by understanding what your audience really believes already. At the heart of every communication plan is the essential message that needs sharing. Who hasn’t experienced the joy of debating the nuances of words with project teams, or attempting to draw together the diverging opinions …
As influencer marketing matures it needs better leadership not ownership by any one creative industry. PR has a core role to play in helping lead the discipline. Influencer marketing is forecast to be worth up to $10bn next year. So says MediaKix’s well-worn forecast trotted out in countless articles and keynote speeches. Last year $5bn …
Cision Jobs (formerly Gorkana Jobs) has a proud reputation of helping Journalists and PR professionals find great jobs across all sectors of the journalism and PR spheres, from consumer to corporate and everything in between. We’ve been doing this for nearly 10 years and we’ve had a full-service, dedicated jobs board since 2011. We re-branded …
Video editing on your phone has never been easier – or more sophisticated. Two of my favourite on-phone editors have just had significant upgrades, potentially making life more cushty for all of us and, increasingly, rivalling the functionality of high-level desktop editing software. Starting out: iMovie iMovie for IOS is free from Apple and superbly …
By Gemma Storey, Reuters has found that 35% of British people deliberately avoid seeing, reading or hearing the news (with many citing a range of emotions over Brexit as the motivator behind their avoidance). Fifty-eight per cent of people surveyed said that they avoided the news because it had a negative effect on their mood, and …
By Mandy Pearse, A week ago I had a pit in my stomach and a huge bout of Imposter Syndrome as I looked at my file full of notes. Why on earth had I decided to put myself forward for the CIPR’s Chartered PR assessment? To rewind slightly I qualified as a Chartered Marketer 24 …
