By Chris Loy, founder and CTO at Datasine. 2020 has been a defining year for brands and no one is feeling this more than marketing professionals. The global Covid-19 pandemic and the subsequent economic crisis, as well as the impact of the Black Lives Matter movement has put brands at the centre of societal issues […]
By James Knight. Political Advisors have been around for many a day, they have come to the forefront in recent years, with Alastair Campbell probably the most well-known until Dominic Cummings came along and stole the limelight. It’s my opinion that they do damage to our profession’s reputation, the perception of professional communicators everywhere. Unfortunately, […]
By Alec Harden-Henry, Commercial Director, Influence Network. The story of influencer marketing in 2020 is still being written, but whatever way you look at it, the year has proven to be a pivotal point for the sector. Whether it was travel influencers being forced to adapt during the early wave of the COVID-19 pandemic, brands gravitating […]
By Mark McGinn, Director, Brand and Social Purpose at Edelman. “There are two kinds of people in this world; talkers and doers. Most people are just talkers, all they do is talk. But at the end of the day, it’s the doers that change this world.” This was the advice from my first boss in […]
By Rachel Royall, Director, Healthcare, Wellbeing and Life Sciences, Markettiers. Vaccines look set to dominate the news cycle into 2021 as all countries look for ways to get back on their feet after COVID‐19. What role can broadcast media play in supporting a successful adoption of this much‐needed response to a pandemic and the post‐pandemic […]
