Humans on AI

What future for PR professionals in an automated world? At a Business Wire roundtable, Influence brought together leading professionals and a pioneer in ‘machine journalism’ to discuss the big questions… By Matthew Rock, After a long career in print and broadcast journalism, Gary Rogers knew that the way audiences consume news – in real time …

AI and the future of journalism

By Catriona Gilmour, We seem to be reading a new story every week about the automation of jobs and industries all over the world. No industry seems to be totally future-proof – but how about journalism? Business Wire UK invited PA editor-in-chief Pete Clifton, technology journalist Holly Brockwell and AP’s Paul Shanley to discuss how …

Ethics and AI: The Dilemma Facing the PR Practitioner

By Anthony Olabode Ayodele, Like other disciplines advanced via the digital age Artificial Intelligence is gradually becoming deeply embedded in Public Relations. As the discourse regarding the prevalence of AI grows there is an increasing need to define sound ethical practices regarding it. What we consider worthwhile of establishing an Artificial Intelligence API for (simply …

Making the complex world of AI simple: Why PRs should be embracing tech and working/ experimenting with chat bots

Kerry Sheehan Chart.PR, argues for a better understanding of chat bots amongst the PR profession.   If you’re not sure whether having a chat bot on say Messenger, other chat apps, online or via a voice assistant adds value to your organisation/client or whether you should recommend one, there are clear advantages for PRs to …

Google’s AI for Gmail is stupidity not intelligence

Google is in the midst of giving Gmail a revamp. The world’s most popular email system hasn’t had a facelift in over a decade and, frankly, was looking rather tired and out-of-date. There has been much criticism about the redesign. It has annoyed many die-hard fans of Gmail who have become used to the system …

Is AI a threat to PR copywriting?

Digital Download Live gave attendees a lot to consider, especially when it comes to how artificial intelligence will affect the PR industry. Some think that AI spells doom for us all, while others dismiss it as a realistic threat. The truth is somewhere in the middle. I still think that the creative aspect of writing …

How far can AI assist in account management?

By Maud Davis, In the coming age of artificial intelligence (AI), a CIPR report predicts that people skills are the least likely to be affected by technological developments. Fundamental human traits such as empathy, trust, humour and relationship building can’t be automated – not yet. Good news for those account managing public relations – there …

Tackling the impact of tech and AI on PR

The march of technology in PR is undeniable. Here’s a plan for embracing innovation in your organisation. AI has become a catch all term to describe technology that simplifies a task for a human being. It’s unhelpful and is contributing to hype and uncertainty around the topic. I’m frustrated by the polarised nature of the …

Artificial Intelligence (AI) in PR & business – friend or foe?

By Maria Loupa, Account Director Ballou PR; MCIPR; # AIinPR panel  With the fourth industrial revolution upon us, there is no doubt that AI will create significant business opportunities and will have a tremendous societal and economic impact on our lives. However, ethical dilemmas keep being raised by new advancements in the field – from …