Humans on AI

What future for PR professionals in an automated world? At a Business Wire roundtable, Influence brought together leading professionals and a pioneer in ‘machine journalism’ to discuss the big questions… By Matthew Rock, After a long career in print and broadcast journalism, Gary Rogers knew that the way audiences consume news – in real time …

Professions versus machines

A CIPR project led by Professor Anne Gregory is set to explore the impact of AI on the professions. Public relations exhibits many of the qualities associated with a profession but is very much a work in progress. A profession is defined by a number of criteria including: Barrier to entry in the form of …

VAR: The end of human referees?

Last week I attended the Annual Growing Gloucestershire Conference, with the theme of the Fourth Industrial Revolution. Topics discussed included futurism, robots, artificial intelligence and the changes that would be brought about by the proliferation of the last two. This got me thinking about where artificial intelligence (AI) can make a big difference. The theory …

Tackling the impact of tech and AI on PR

The march of technology in PR is undeniable. Here’s a plan for embracing innovation in your organisation. AI has become a catch all term to describe technology that simplifies a task for a human being. It’s unhelpful and is contributing to hype and uncertainty around the topic. I’m frustrated by the polarised nature of the …

Artificial Intelligence (AI) in PR & business – friend or foe?

By Maria Loupa, Account Director Ballou PR; MCIPR; # AIinPR panel  With the fourth industrial revolution upon us, there is no doubt that AI will create significant business opportunities and will have a tremendous societal and economic impact on our lives. However, ethical dilemmas keep being raised by new advancements in the field – from …