AI and Strategic PR: The new frontier

By Miguel Martinez, PhD, In the last decade, the PR and communications industry has gone through a huge transformation, with sources of information increasing exponentially in volume and speed, as well as a complete change in information consumption patterns. Unfortunately, this has forced PR professionals to focus on more tactical tasks, rather than using their …

Humans on AI

What future for PR professionals in an automated world? At a Business Wire roundtable, Influence brought together leading professionals and a pioneer in ‘machine journalism’ to discuss the big questions… By Matthew Rock, After a long career in print and broadcast journalism, Gary Rogers knew that the way audiences consume news – in real time …

AI and the future of journalism

By Catriona Gilmour, We seem to be reading a new story every week about the automation of jobs and industries all over the world. No industry seems to be totally future-proof – but how about journalism? Business Wire UK invited PA editor-in-chief Pete Clifton, technology journalist Holly Brockwell and AP’s Paul Shanley to discuss how …

Ethics and AI: The Dilemma Facing the PR Practitioner

By Anthony Olabode Ayodele, Like other disciplines advanced via the digital age Artificial Intelligence is gradually becoming deeply embedded in Public Relations. As the discourse regarding the prevalence of AI grows there is an increasing need to define sound ethical practices regarding it. What we consider worthwhile of establishing an Artificial Intelligence API for (simply …

Professions versus machines

A CIPR project led by Professor Anne Gregory is set to explore the impact of AI on the professions. Public relations exhibits many of the qualities associated with a profession but is very much a work in progress. A profession is defined by a number of criteria including: Barrier to entry in the form of …

Is AI a threat to PR copywriting?

Digital Download Live gave attendees a lot to consider, especially when it comes to how artificial intelligence will affect the PR industry. Some think that AI spells doom for us all, while others dismiss it as a realistic threat. The truth is somewhere in the middle. I still think that the creative aspect of writing …

How far can AI assist in account management?

By Maud Davis, In the coming age of artificial intelligence (AI), a CIPR report predicts that people skills are the least likely to be affected by technological developments. Fundamental human traits such as empathy, trust, humour and relationship building can’t be automated – not yet. Good news for those account managing public relations – there …