Challenging trust and reputation: BledCom19

Every summer, around 150 people gather in the Slovenian lake resort of Bled for a two-day long speed dating spree in PR ideas.  BledCom sessions are only ten minutes long – quite a challenge if you have spent seven years researching something and have a lot to share. Over two days I attended 36 sessions, …

Public Relations Research: Thinking Outside the Box at BledCom

A public relations research conference is a good place to test some of the assumptions underlying practice. BledCom, an international public relations research symposium that has just finished its 26th annual meeting in Bled, Slovenia, stirred up controversy by questioning the practice’s interests in trust and reputation. Do these topics really merit the importance attached …

Crisis, what crisis?  Hopes for public relations at BledCom25

Ambitiously, the 25th annual BledCom conference set out to take on the problems of a world in crisis, and to find a role for public relations in dealing with these. The conference, concluded a few days ago, in Bled, Slovenia, has not shied away from examining central concerns in public relations practice.  Over the years, …

Public Relations Takes on the World’s Problems at BledCom

It’s no bad idea to escape to the mountains to reflect on the world’s problems. World leaders have done this for years at the World Economic Forum’s meetings in Davos, Switzerland, and public relations leaders and researchers have, for 25 years now, decamped to Bled, Slovenia for an annual international public relations research symposium, BledCom. …

The untapped potential of public relations practice: Part II

  There is no shortage of suggestions for improvements to public relations practice at meetings such as the just completed BledCom international public relations symposium in Bled, Slovenia.  The Bled  meetings, now in their twenty second year, were intended from the outset to allow researchers, students and practitioners to explore ideas away from the day-to-day …