When it counts, Facebook Backs Mainstream Media

By Tessa Curtis, Under fire from all sides over fake news, fake accounts and data misuse, Facebook is losing trust and fears for its reputation. Under fire from all sides over its monetisation of user data, its very business model seems on the line. Teenagers prefer Snapchat and Instagram – and increasingly their parents too. …

Micro-targeted messages: Sinister manipulation or new PR reality?

Using data to shape your campaigns could leave you open to accusations of sinister scientific profiteering. By Charles Orton-Jones If the allegations are true, the EU referendum was as good as rigged. In a series of explosive articles for The Observer, investigative journalist Carole Cadwalladr argued that the Leave campaign conducted “military-grade psychological warfare” on …