Your opportunity to participate in the CIPR State of the Profession survey

1,000 people have participated in the CIPR’s annual #StateofPR survey. The CIPR is keen to double the sample size. Please consider getting involved. The CIPR State of Profession is underway. It aims to characterise public relations in the UK and spotlight issues and opportunities. The annual report will be published in February 2018. It’s the […]

Controlling interviews with core messages

Controlling a media interview is vital if it’s to work for you. Bridging, closing off and positive messaging are all brilliant ways to ensure it’s your message that gets transmitted. Yet probably the most effective, and simplest, interview control technique is one that people often overlook – the Core Message.  Basically, be very clear on […]

The end of the line for reputation

Reputation has long been a word that is closely linked to both PR and communication activity. Many industry definitions have been focused on protecting and enhancing reputation. But is that really where we should be and in 2017 what is the essence of communication? I was talking to a group of public sector communicators on […]

Social Media in Financial Services – latest c-suite podcast

+Please subscribe, rate & review the c-suite podcast series on iTunes to help us up the charts+ https://soundcloud.com/cipr-social-media-panel/social-in-finance-industry-c-suite-podcast-15-the-journey-episode It felt a bit like the X Factor this month given how many journey references my guests made, but these were stories I was really interested in hearing about as we discussed the development and impact of social and […]

A campaign must have total certainty about its audience – do your research!

Zoe Clapp is the Director of Communications for UKTV, the company behind a number of TV channels including Dave, Watch and Gold. Earlier this year UKTV ran the highly successful ‘Chocobatch’ campaign which saw a life-sized Benedict Cumberbatch created out of chocolate. The campaign was a huge success – making the news in several countries […]

Top 10 takeaways from the new UK Govt Comms Plan

The Government Communications Service (GCS) has set out its communications plan for the year ahead, revealing the four themes that communicators across the Civil Service must get across in their work. Launched today, the fourth annual Government Communications Plan has the Government’s One Nation narrative at its heart, and as part of the plan, communicators are […]

Why the West, the UK Government and the Police will lose the communications war against Isis and Islamist extremists

The UK Government’s efforts to fight the ‘poison of Islamist extremism’ is guilty of waging a communications war using the equivalent of pea-shooters and telegraph wires. Judging by the comments made today by the Prime Minister David Cameron and the views of the Metropolitan Police, as expressed at the Public Sector Communications Conference in London […]

PR now matters in the boardroom so must get more professional – says CIPR Outstanding Young Communicator

Since the financial crisis, reputation is now on the senior agenda and this is driving an increase in professionalism across the industry, that’s the view of the newly crowned CIPR Outstanding Young Communicator. Valentina Kristensen has recently taken up a role as Associate at communications consultancy Dragon Associates after four years at Lansons, where she […]