Communicating in a politically charged environment

Many organisations have to deal with the reality of communicating in a politically charged environment day in, day out. But what does that mean for their communications and what steps should they take? In the first place, it is important to consider what a politically charged environment really is. It is more than dealing with …

Building the investment case: How to get money from Government

Many projects require a government contribution but the process by which this can be secured often seems opaque. So what do you need to do to get that often elusive funding? There are always more projects around than finance available, especially in the current straightened financial times. It is not that obvious that we live …

Public affairs and a minority government

With the dust settling on the General Election and with everyone starting to get used to the idea of the Conservatives operating as a minority government, it is time to think about how public affairs should operate. What is the impact on public affairs?Fundamentally, the whole environment is a lot more politicised. All decisions will …

Public affairs at the heart of your communications hub

Rather than being seen as ‘special’ or ‘different’ from other parts of communications, organisations can get the most from public affairs when it sits at the heart of their communications hub. As public affairs is, at its core, concerned with politicians and political stakeholder, it can often be consigned to a special place within organisations …

Stitching Europe together and making a PR impact

There are 51 countries in Europe with 23 official languages – so it’s a huge mistake to think that PR operates in the same way across the continent. There are even nuances in different regions within different countries. Whilst we like to operate as one European PR team, there could be prejudices and cultural differences …

The LEP challenge

The introduction of Local Enterprise Partnerships (LEPs) initially received a mixed reaction. They are now though an established part of local leadership but that does not mean the challenges are lessened. In fact, with a new government and Prime Minister in place, the pressures have increased. Theresa May’s government have to date implemented a ‘scorched …

The role of business in Brexit

Business is critical to the success of Brexit. Without their ideas and input, the Government may not focus as closely on the needs of the economy, or only on certain parts of the economy. Instead, business has to be robust and stand up for itself. That may seem like a slightly strange thing to say. …

Communications are failing to meet expectations

People’s expectations have changed. They demand more of companies and government. Responses need to be quick and accurate. There is a drive to hold these organisations to account – what they say they do, they should do. All this is impacting on communications but too often the communications are failing to meet these heightened expectations. …

Reignite Your Marketing Communications for the Digital Era

Does your brand message stand out in the marketplace? Does your narrative convey bold ideas, new experiences and customer stories that engage and excite people to learn more about your company? Has your marketing team fully embraced the tools and techniques of content marketing? Or, are your efforts still being surpassed by more progressive competitors? …