The Strategic Value of Public Relations

Have you ever wondered what does it take for Public Relations to be recognised as a strategic management function, and for its practitioners to be considered trusted business advisors? What it takes is a rather different skillset than the one we are accustomed to, and plenty of techniques, not “tools”. In strategic management (if we consider PR […]

New research on corporate communications in an integrated world

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. I was privileged to be invited as a CIPR board member to sit on a panel to discuss its findings. I’d urge you to read the full The View report, but wanted to quickly share […]