From Traditional to Digital: How I ‘unlocked’ my creativity

By Rebecca Peel, Hallam, “Creativity involves breaking out of established patterns in order to look at things in a different way” – Edward de Bono A summary of my career in 36 words: Completed journalism degree. Worked in traditional PR. Focused on news releases and events. Had little need to be creative. Moved into digital …

Preventing creative burnout

Creative burnout makes you feel exhausted and drained of any interest or inspiration. It tends to start with tasks taking longer than they usually would. For example, a proposal that usually takes you three hours to draft now takes four or five. For me, the first signs of creative burnout are the immense struggle to …

Analysis spotlights need for greater public engagement in creative process

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. The European Referendum and US election spotlighted a failure by marketing, public affairs, and public relations practitioners to engage with broader publics. Filter bubbles reinforced existing opinions. It’s an issue …