Liverpool FC: Champions of CSR

Liverpool football club is tackling local poverty through its Red Neighbours community campaign Football has come far since the advent of the Premier League in 1992, turning from a sport of muddy pitches and local lads into a global business where the average top-flight player earns more than £2m per year. This has led some …

Is your organisation a Company Citizen?

In the face of political turbulence and years of austerity, and at a time when public trust in business, government, NGOs, and the media is at an all-time low, there is a growing recognition that organisations need to do more to contribute to society.  Companies are increasingly called upon to have a social purpose linked …

Public Relations in the age of strategic partnerships

Increasingly we live in an age of collaboration and strategic partnerships. This is true across both the public and private sectors in the UK. Yet have we truly embraced and understood the unique opportunity for us to add value in this new operating environment? Strategic partnerships take many forms. This includes joint venture companies, outsourcing …