Do you put your money where your values are?

Values. Go to almost any business website, and you’ll probably find a section dedicated to the company’s core values. They may be keywords like equality, diversity, authenticity and empathy. But these values can also explain what the brand is committed to, and why those commitments are important to the business and its people. Values aren’t …

Forget About Corporate Social Responsibility

Corporate Social Responsibility (CSR) is about integrating environmental and social affairs with corporate strategies and business operations in the communities or sectors in which organisations operate – a sort of ethical ‘pay to play’. Many abused the term and even more believe that by having, pretty much, a ‘charitable’ department, nothing else matters. Well, it …

Liverpool FC: Champions of CSR

Liverpool football club is tackling local poverty through its Red Neighbours community campaign Football has come far since the advent of the Premier League in 1992, turning from a sport of muddy pitches and local lads into a global business where the average top-flight player earns more than £2m per year. This has led some …

Is your organisation a Company Citizen?

In the face of political turbulence and years of austerity, and at a time when public trust in business, government, NGOs, and the media is at an all-time low, there is a growing recognition that organisations need to do more to contribute to society.  Companies are increasingly called upon to have a social purpose linked …

Public Relations in the age of strategic partnerships

Increasingly we live in an age of collaboration and strategic partnerships. This is true across both the public and private sectors in the UK. Yet have we truly embraced and understood the unique opportunity for us to add value in this new operating environment? Strategic partnerships take many forms. This includes joint venture companies, outsourcing …