What you need to know about trust in 2018

The 2018 Edelman Trust Barometer has just been released and reveals a world of seemingly stagnant distrust. As we begin 2018, we find the world in a new phase in the loss of trust: the unwillingness to believe information, even from those closest to us. Warning – this is not a cheery read! Of note for professional …

Influencer trust at all-time low, says report

Trust in influencers has plummeted to an all-time low according to the 2018 Edelman Trust Barometer released today. Recent received wisdom states that, as consumers, we’ve grown savvy – immune to the advertisers’ guile. We are skeptical of much that is ‘official’ be it politics, big business or traditional masthead media. We’d rather trust the …