Reputation during a crisis

The current world crisis has brought the behaviour of companies into the spotlight. There are good and bad examples but the key lesson is that decisions made during the coronavirus outbreak will impact on an organisation’s reputation well beyond the end of it. There have been some good blogs written about the communications aspects of […]

Elon Musk tweet storm shows the need to balance authenticity with authority

Authenticity is a fundamental element of communications. Say something you don’t mean or can’t back up with proof and you will soon be caught out. I recently assessed Chartered Practitioner candidates for the CIPR on leadership, discussing the need to support leaders of business in our roles as PR consultants. The subject coursework cited an […]