Five mistakes people make using Google Analytics

Google Analytics can appear intimidating at first, and it’s often tempting to leave everything in default settings out of fear of pushing the wrong button. But I’ve got news for you — by not doing the tips below, you’re missing out on major opportunities to gain meaningful insight into your website traffic. It’s time to …

Evaluation will win communications the respect it deserves

By Steven Stokes, The greatest irony about our profession as communicators is that we are poor at communicating our own value to our organisations. We are PR people who forget to PR ourselves. We lament that fact that our profession is often not treated with the respect that it deserves. We see ourselves as a …

PR Measurement: The good, the bad and the irrelevant…

Papillon PR’s Account Director, Sarah Murray, gives her views on the good, the bad and the irrelevant tools for measuring and evaluating PR. Those of us under the age of 25 (ahem) may often hear PR veterans harking back to a time when PR gold was securing a double page feature in a glossy national. …