ISIS and social media: Bad Influencers

From glorified lifestyle posts to in-house crisis comms teams, ISIS has run its social media strategy like the slickest of corporate multinationals. By Elliot Wilson, When the Islamic State of Iraq and the Levant (ISIS) first exploded onto the world stage, it took the West utterly by surprise. Terror movements come in all shapes and …

When it counts, Facebook Backs Mainstream Media

By Tessa Curtis, Under fire from all sides over fake news, fake accounts and data misuse, Facebook is losing trust and fears for its reputation. Under fire from all sides over its monetisation of user data, its very business model seems on the line. Teenagers prefer Snapchat and Instagram – and increasingly their parents too. …

Making the Facebook newsfeed algorithm work for public relations

The Facebook newsfeed is one of the key algorithms in marketing, media and public relations. Practitioners should have a basic understanding how it works. Facebook is the largest social media platform. It’s used it to share with our networks and engage in conversation. It’s also used by organisations to share content with their communities, and …

Why Facebook Should look Back to the Future

By Tessa Curtis, Principal & Director, Tessa Curtis Associates Facebook argues it doesn’t produce news, so rules and responsibilities on news publishers don’t apply. Increasingly, this feels like it misses the point. Were politicians and regulators to focus on the impact and influence of news rather than its production social media platforms would surely be centre …

Time to reclassify social media platforms as publishers

The time has come to reclassify social media platforms as publishers. They must drop the pretence that they are simply platforms and channels for publishers rather than media companies themselves. The collapse in costs of generating and distributing information have brought many benefits. The social web has: Democratised communication Enabled brands to speak directly with …