Trillion Dollar Comms?

By Niki Wheeler, Director, Launch, I’ve had two decades of working alongside CEOs across sectors, but listening to Eric Schmidt, former Chairman of Google, talking about his work with the legendary coach, Bill Campbell at The London Business Forum this week and the mists cleared. Schmidt and a panel of Silicon Valley luminaries talked about the …

Google’s AI for Gmail is stupidity not intelligence

Google is in the midst of giving Gmail a revamp. The world’s most popular email system hasn’t had a facelift in over a decade and, frankly, was looking rather tired and out-of-date. There has been much criticism about the redesign. It has annoyed many die-hard fans of Gmail who have become used to the system …

Five mistakes people make using Google Analytics

Google Analytics can appear intimidating at first, and it’s often tempting to leave everything in default settings out of fear of pushing the wrong button. But I’ve got news for you — by not doing the tips below, you’re missing out on major opportunities to gain meaningful insight into your website traffic. It’s time to …

A SEO PR primer

Search engine optimisation (SEO) is about listening to conversations on the web, creating relevant content and building relationships. It’s public relations. Internet search is integrated into every aspect of our life from health and financial to shopping and entertainment. In fact when was the last time you made a decision without consulting a search engine? …

Time to reclassify social media platforms as publishers

The time has come to reclassify social media platforms as publishers. They must drop the pretence that they are simply platforms and channels for publishers rather than media companies themselves. The collapse in costs of generating and distributing information have brought many benefits. The social web has: Democratised communication Enabled brands to speak directly with …

Should you stop advertising on Google?

Dozens of brands and leading advertisers have pulled their advertising from Google in an argument about how the search engine giant monitors its own systems. The major move away from Google follows an investigation by The Times newspaper which has revealed significant amounts of advertising from major global brands appearing on YouTube videos, amongst other …

Are the top 10 UK PR agencies able to make their own sites rank on Google?

Are the top 10 UK Public Relations agencies good at their own SEO (Search Engine Optimisation)?   According to the ballpark, approximate data from the online competitor analysis tool Semrush, 6/10 of the top UK Public Relations agencies by fee income (based on http://www.prweek.com/abr2015/uk150) are not ranking in the top 10 on Google UK for any …