The influencer marketing industry in 2019

By Adam Williams, CEO of Takumi, It was a rocky start to the new year for Instagram and the influencer marketing industry. In January, the release of two high profile documentaries around Fyre Festival, whose promoters had used influencer marketing to ‘catfish’ consumers, only for the event to spectacularly – and very publicly – fail. With …

Marques Brownlee helps with Samsung Galaxy Fold crisis comms

Tech YouTuber Marques Brownlee shows the value of influencers in helping companies through crisis communications with his Samsung Galaxy Fold video. Marquees Brownlee, the technology-focused YouTuber is helping Samsung through its crisis management surrounding its new Galaxy Fold. The American influencer with 8.3m followers has uploaded a video to YouTube addressing the broken screen issues suffered …

Influencer marketing’s language problem

The influencer marketing language problem: successful innovation demands a shared vocabulary. A shared vocabulary follows shared values and a shared purpose. This remains lacking in our industry. Seated in a nondescript seminar room at an MBA residential school we were asked to jot down our definitions of strategy. As the walls filled with Post-It notes, …

Fashion bloggers switching to Instagram says survey

UK-based fashion and style bloggers have abandoned their blogs in droves favouring Instagram according to a new survey by Vuelio, but at what cost? The number of UK-based fashion & Beauty blogs has plummeted according to Vuelio’s UK Bloggers Survey 2019, the annual report on the blogging industry. In 2016 nearly one-in-four blogs (22%) recorded in …

White saviour row strikes at the heart of influencer relations

When Labour MP David Lammy tweeted: “The world does not need any more white saviours” in response to an Instagram picture posted by documentary maker Stacey Dooley of her holding a young Ugandan child, it unleashed a row about whether charities need to change their approach to influencer relations. Here six experts weigh in on …

Misleading online ads the tip of the iceberg

By Paul Owen, Account Director, KRPR   The decision to crackdown on websites that advertised misleading discounts on hotel rooms has been praised by a leading digital marketing agency, but they warn the scale of the issue is much larger. Experts at Fat Media say there are still major issues surrounding the use of backdoor online advertising …

Tone-deaf keyword squatting by Instagram influencers

Avoid keyword squatting Instagram influencers. There is no point bringing your authentic ‘whole-self’ to work if your whole self is an a**hole. There’s no longer a separation of the personal from the professional. Our online lives are not distinct from our day-to-day lives. Both ebb and flow into one fully-rounded self. The most fundamental virtues …

No excuses now for influencers who don’t disclose

By Sarah Burns,   Let’s get this straight from the start: the rules aren’t new. If you’re an influencer and you have a commercial relationship with the brand you’re promoting on social media you need to disclose that commercial relationship to your followers. However, although the rules haven’t changed, what is new is some guidance which explains …

Performance art or cynical manipulation? How avatars are taking over Influencer Marketing

More reliable, more on-message and perfect in every way – virtual personalities prove you don’t need to be real to have influence. Miquela Sousa is a Brazilian-American fashion influencer and music artist from Downey, California. Better known as Lil Miquela, she has acquired 1.3 million Instagram followers organically since starting out two years ago. In …