Why Instagram is really hiding likes

Facebook’s fear of government-imposed regulation and reducing the threat of being broken up are drivers for why Instagram is really hiding likes. Instagram has caused a brouhaha by extending its tests on hiding likes. Mainstream media and trade press alike have piled in with conjecture pieces asking whether the move signals the end of influencer …

What if Instagram hid follower numbers?

How would influencer marketing change if Instagram hid follower numbers? Would content quality improve? Would power switch from the creator to the platform? Would scenario analysis help firms anticipate change? Last month I reported on Instagram testing a new feature which shields audiences from the number of likes a post receives. I then gave five potential implications …

The influencer marketing industry in 2019

By Adam Williams, CEO of Takumi, It was a rocky start to the new year for Instagram and the influencer marketing industry. In January, the release of two high profile documentaries around Fyre Festival, whose promoters had used influencer marketing to ‘catfish’ consumers, only for the event to spectacularly – and very publicly – fail. With …

Marques Brownlee helps with Samsung Galaxy Fold crisis comms

Tech YouTuber Marques Brownlee shows the value of influencers in helping companies through crisis communications with his Samsung Galaxy Fold video. Marquees Brownlee, the technology-focused YouTuber is helping Samsung through its crisis management surrounding its new Galaxy Fold. The American influencer with 8.3m followers has uploaded a video to YouTube addressing the broken screen issues suffered …

Misleading online ads the tip of the iceberg

By Paul Owen, Account Director, KRPR   The decision to crackdown on websites that advertised misleading discounts on hotel rooms has been praised by a leading digital marketing agency, but they warn the scale of the issue is much larger. Experts at Fat Media say there are still major issues surrounding the use of backdoor online advertising …

Performance art or cynical manipulation? How avatars are taking over Influencer Marketing

More reliable, more on-message and perfect in every way – virtual personalities prove you don’t need to be real to have influence. Miquela Sousa is a Brazilian-American fashion influencer and music artist from Downey, California. Better known as Lil Miquela, she has acquired 1.3 million Instagram followers organically since starting out two years ago. In …

What to do when influencers go rogue

By Julia Ruane, Yet another social media influencer hit the headlines recently as it quickly became clear that their personal views clashed very badly with the values of the brands they worked with. In this case it was a popular make-up artist who had links with a number of major international beauty brands. Following her …

Meet the Influencers: Choose who will appear at Influence Live 2!

After the huge success of January’s ‘Meet the Influencers’ session hosted by Vuelio, we are bringing real-life Influencers back for Influence Live in September. And this time, you get to choose who you’ll meet! Gain an increased understanding of the Influencer community and how it can assist your public relations work, as well as the …

Lil Miquela: Instagram’s first avatar influencer

Lil Miquela is a young Instagram Influencer. She models, has released a top 10 Spotify single and produced her own clothing range. She’s also computer generated. What are the implications of avatars in influencer marketing? Online there’s a tendency to only show the positive, successful side of your life. Instagram is the platform of choice …

Influencers and the problem of fake followers

The CIPR’s Influence Live event on Tuesday kicked off with a fascinating interview by CIPR president Sarah Hall, with the actor turned activist and influencer, Ralf Little. Little is almost as well known now for his Twitter spat with Jeremy Hunt as he is for his roles in The Royle Family and Two Pints of …