10 things to prepare before every media interview

Professional broadcasters and interviewers may make their job look easy, but that comfort and confidence is hard-won through research and preparation. So why would you, the interviewee, assume that you can simply step into the interview without a similar degree of preparation? So many interviewees, because they are specialists in the subject under discussion, are …

The power of positive messaging

Being a fat flubberwubber I’ve never been good at balls games, particularly squash and tennis. I’m always the player puffing sweatily up and down, frantically trying to field balls sent every which way by my smug opponent nonchalantly controlling the game from the centre of the court.  And of course I always lose. I recently …