Why PR’s may need to widen their pitch

By Tessa Curtis, Principal, Tessa Curtis Associates, It used to be simple. Since the days of Evelyn Waugh’s Scoop! and, much later, the Watergate investigation by Carl Bernstein and Bob Woodward for The Washington Post, exclusive stories drove journalists and journalism. No matter if those stories weren’t political, or in far flung war zones, everyone knew that …

Making the move from journalism to public relations

Hacks can double their salary by applying transferable skills in public relations but the switch isn’t without its issues. There is no single career path in public relations. Practitioners join the profession via apprenticeships, degrees, professional qualifications, social media and marketing. Some people, like me, make the switch from journalism to public relations. It’s an …

SHODDY NEWS: How to complain about bad journalism 2.0

  Just lately, more than a few people have been complaining about journalists just recently. It’s not critical stories that truly bother people, it’s not giving a fair crack of the whip. As a former journalist, I get the Press needs to hold the organisation to account. As a former press officer, I also get …

Why Facebook Should look Back to the Future

By Tessa Curtis, Principal & Director, Tessa Curtis Associates Facebook argues it doesn’t produce news, so rules and responsibilities on news publishers don’t apply. Increasingly, this feels like it misses the point. Were politicians and regulators to focus on the impact and influence of news rather than its production social media platforms would surely be centre …