Fyre Festival: Influencer Paradise Lost

By Babs Watson, Director of Brand and Content, Launch, You will have heard the descriptions of the Fyre Festival by now; ‘When Hunger Games met Coachella’, ‘Lord of the Flies with Instagram’, or my personal favourite; ‘Like the Trump administration – a mess made up of frat boys, who were trying to pull off a house …

Pepsi and the dangers of politicising brands

It’s two weeks since the launch of Pepsi’s controversial advert featuring Kendall Jenner easing racial tension with a cold beverage but the story is still fizzing away. The soft drink giant quickly pulled the ad, which, as you no doubt know, depicted the 21-year-old joining a group of protesters marching through the streets and waving …