What the Heck is the Metaverse And Should You Care?

The “metaverse” is a catch-all term that technology companies and the media are using to generate hype about the future. Remember how the word “cyberspace” was used several decades ago to describe the early Web, mainly by people who didn’t understand the early Web? That’s the metaverse. While it’s easy to dismiss the current state […]

How to ensure your personal brand journey starts on the right footing

Building and sustaining a credible personal brand, one that lifts your profile and elevates your professional standing in the marketplace, doesn’t just happen by itself. It takes serious time and effort over and above your ‘day gig’, not to mention some savvy planning, a strong dose of persistence and, sometimes, a little luck. To think […]

Death by PowerPoint?

The words PowerPoint and design don’t seem ideal bedfellows. Let’s face it, the popular Microsoft app isn’t renowned for engaging presentations, let alone being a catalyst for creative design. But when American designer and educator Carl DiSalvo chose to question the validity of PowerPoint as a design tool on Twitter, he received more than 2,000 replies, […]

How to avoid arguments with clients or customers

I was prompted to share this tip, after recalling an argument between a business owner and one of his customers. It was noisy, public and lost the business owner at least one customer. As you’ll see, the whole situation could have been avoided. Here’s what happened, along with a valuable business lesson. First, here’s a […]

How to make your marketing totally unmissable

What do the following have in common? The trailer for a movie, which is part of a franchise you really enjoy. A radio interview with a musician, whose music you’ve always loved, talking about their new album. A Facebook post from an author, whose books you collect, announcing their new title. A newsletter from a […]

How brands can navigate China’s livestreaming market

By Carol Chan, MD, Comms8 An astounding 98% of people in China experience the internet through their mobile phone, which instantly makes over 800 million users a formidable cohort for marketers to tap into. When combined with the steady growth of the Chinese middle-class it is clear to see the business opportunities waiting for the […]

Are marketers going down the wrong road?

Each day you are bombarded with marketing messages. Before the arrival of the Internet, it used to be held true in the marketing world that an individual needed to see a message seven times before they reacted. That’s why coordinated marketing campaigns were produced so that people could see a marketing message in several different […]

Don’t be a Target: Protecting your social media brand

Social media is everywhere. Whether it’s sharing our favorite photos on Instagram, or updating our family with a timely Facebook post, more that 60% of US adults engage with social media at least once a week. For a small business or organization, failing to lock down the rights to the name for your social groups […]

How marketeers can combat fake news in a post-truth world

Making headlines with fake news By Annie Brafield After the word ‘post-truth’ was chosen as Oxford Dictionaries’ word of the year for 2016, it comes as no surprise that the subject of fake news continues to make headlines. Articles are frequently being questioned for their validity, satirical news sites are causing both laughter and confusion and Channel 4 […]

Uber’s Very Bad Horrible String of Events

Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only six months on the job. The list of recent offenses, not all incidents since its launch, […]