In public relations correlation is not causation

Bill runs a small family owned toy shop that’s doing okay. He runs it himself and all his staff are family who all pride themselves on their friendly service. Then his daughter Ruth needs to go on maternity leave so he hires Lucy to cover for her. It’s a phenomenal success as sales the following …

Five mistakes people make using Google Analytics

Google Analytics can appear intimidating at first, and it’s often tempting to leave everything in default settings out of fear of pushing the wrong button. But I’ve got news for you — by not doing the tips below, you’re missing out on major opportunities to gain meaningful insight into your website traffic. It’s time to …

Evaluation will win communications the respect it deserves

By Steven Stokes, The greatest irony about our profession as communicators is that we are poor at communicating our own value to our organisations. We are PR people who forget to PR ourselves. We lament that fact that our profession is often not treated with the respect that it deserves. We see ourselves as a …

Inspiring the next generation of PR practitioners

The next generation of PR practitioners are currently studying… not necessarily public relations. This post follows my first lecture, yesterday, to fourth year students at the University of the West of Scotland. Their course is Branding and Communications. I was approached a few months ago by the lecturer developing the fourth year course and her …

Can we talk about search and AVE?

I’ve never blogged about AVE before. It’s a noisy space and the debate is generally pretty cut and dried. It’s a reasonably lazy and inaccurate way of measuring that forgets how PR works through a third party – an independent journalist, who filters your news and is far more trusted than an advert that people …

PR Measurement: The good, the bad and the irrelevant…

Papillon PR’s Account Director, Sarah Murray, gives her views on the good, the bad and the irrelevant tools for measuring and evaluating PR. Those of us under the age of 25 (ahem) may often hear PR veterans harking back to a time when PR gold was securing a double page feature in a glossy national. …

Making measurement mainstream in public relations

Another year, another round of discussions of the importance of measurement in public relations.  The International Association for Measurement and Evaluation in Communication at its annual conference held last week in Stockholm concluded with a number of commitments to revitalise the Barcelona Principles and to work with member PR association members “to truly make measurement …