Five things every PR can learn from Prince Andrew’s interview

By Tsuey Shan Ho, Account Director, Byfield Consultancy, By now if you haven’t watched Prince Andrew’s Newsnight interview, or read the numerous articles out there sharing strong opinions about his performance, you have been living under a rock. After years of intense speculation about his relationship with convicted sex offender, Jeffrey Epstein, the Duke of York finally …

Why PR’s may need to widen their pitch

By Tessa Curtis, Principal, Tessa Curtis Associates, It used to be simple. Since the days of Evelyn Waugh’s Scoop! and, much later, the Watergate investigation by Carl Bernstein and Bob Woodward for The Washington Post, exclusive stories drove journalists and journalism. No matter if those stories weren’t political, or in far flung war zones, everyone knew that …

5 Top Tips for Effective Media Relations

The media might be vast and ever changing but the fundamentals are the same as ever. Success depends on strong relationships and you shouldn’t rely on email distribution lists and cold calls. Colin Kelly shares some thoughts…  Think before you send. Every communication you have with a journalist – every press release, every email, every …

Sometimes you need to shout out loud in public affairs

Shouting at politicians through the media is not always a wise move. But as Apple and Virgin have both recently shown, sometimes it can be a very useful part of a public affairs strategy. Tim Cook of Apple and Sir Richard Branson of Virgin have both used the media to complain about the actions of …