10 Proven ways to get free publicity

Here are 10 proven motivators, which inspire people to spread the word about you, your product or service. Read these through a couple of times. Then see which ones you can adapt and apply into your business. People will share your message: 1 – If it’s baked into your product or service. When you see […]

Controlling interviews with core messages

Controlling a media interview is vital if it’s to work for you. Bridging, closing off and positive messaging are all brilliant ways to ensure it’s your message that gets transmitted. Yet probably the most effective, and simplest, interview control technique is one that people often overlook – the Core Message.  Basically, be very clear on […]