Why I adopted nudge theory and you should too

Local Public Services CIPR committee member Dominic Ridley-Moy talks about why he used behavioural insights in communications at Havering Council. He explores how the approach, often referred to as nudge, could benefit your organisation. Nudge theory is based on the principle that small changes to messages can have a big impact on people’s behaviour. It …

Nudge, gently!

By Nicola Eyles,  It is obvious to all of us that there is more to our decision-making process than logical, reasoned thought. Otherwise, why would anyone, for example, start smoking today when there is so much awareness and knowledge of the damage it causes to health and the expense involved. As communications professionals, we need to …