Britain’s got (PR) talent

By Rohan Shah, According to the CIPR State of the Profession 2019, 58% of Agencies/Consultancies in the UK intend to grow their staff headcount and 27% of PR departments In-House expect to do the same. This is great news, there seems to be a real appetite for growth in the PR & Communications world but this …

Why it’s time for PR to embrace augmented intelligence

By Katie King, Author and CEO of AI in Marketing, A family of technologies, under the umbrella term of Artificial Intelligence (AI), is taking the PR world by storm. These emerging technologies are creating a new exciting marketing paradigm, but in true PR fashion, there is a huge amount of hype and scaremongering surrounding AI. …