The Importance of Personal Branding

By Isobel Camier, Building and carefully managing your personal brand equity is essential, whatever your status in the professional world. Your brand is all about how others perceive you, and is key to capturing the right audience and attention. Everything you say and do (or don’t) contributes to how you will be perceived. Strongly defined […]

Think Carefully About Thought Leadership

Thought leadership can offer many benefits in public affairs but there can be too much of a focus on the media.  We need to be aware of the potential pitfalls and take action. Thought leadership can set you apart from the competition, and we have to be aware that we are all competing for space […]