Inspiring the next generation of PR practitioners

The next generation of PR practitioners are currently studying… not necessarily public relations. This post follows my first lecture, yesterday, to fourth year students at the University of the West of Scotland. Their course is Branding and Communications. I was approached a few months ago by the lecturer developing the fourth year course and her …

Social media marketing measurements that matter

Serena Ehrlich is the social media guru for Business Wire. Tasked with taming social, mobile and evolving media technologies, Serena spoke to the Arketi Group about the best social media metrics to measure. Arketi Group: Why does measurement matter in social marketing? Serena Ehrlich: The entire premise of measurement really went mainstream over a decade ago because of the …