What the reshuffle means (and does not mean) for public affairs

The Prime Minister’s efforts to refresh her team has met with a mixed reaction but aside from the day-to-day politics, what does it mean for public affairs? The reshuffle was initially focused on refreshing the Conservative Party itself and helping it recover from the perceived weaknesses of the General Election campaign. So CCHQ has been …

How to deliver reform

According to David Miliband, the core to any successful reform programme is Government leadership, business innovation and popular mobilisation. But this takes a lot of effort to put these into place, not least using public affairs techniques. Miliband, the former Foreign Secretary and now President and CEO of the International Rescue Committee, was speaking on …

PR: Is it getting harder?

By Rob John, Is digital PR getting harder? In some ways yes, but it’s not all bad news. Stay committed to good storytelling and embrace change – it brings a broad range of new and exciting opportunities. For those of us working with brands, the question of whether or not it is getting harder to …

Three men on a wall help young Londoners find work!

As we know, influencer marketing is taking over, with more and more of our clients asking for influencer-led campaigns. That said, we feel there’s still a lot of miseducation surrounding the use of influencers, both in selection and execution. In a recent campaign, we found that by working more closely with the client, we were …

Can we talk about search and AVE?

I’ve never blogged about AVE before. It’s a noisy space and the debate is generally pretty cut and dried. It’s a reasonably lazy and inaccurate way of measuring that forgets how PR works through a third party – an independent journalist, who filters your news and is far more trusted than an advert that people …

How marketeers can combat fake news in a post-truth world

Making headlines with fake news By Annie Brafield After the word ‘post-truth’ was chosen as Oxford Dictionaries’ word of the year for 2016, it comes as no surprise that the subject of fake news continues to make headlines. Articles are frequently being questioned for their validity, satirical news sites are causing both laughter and confusion and Channel 4 …

PR crisis communication in an age of lowest possible cost

The last few weeks have made me stop and think: in this age of lowest possible cost, can PR be taken seriously when it provides advice on preventing and managing crises?  Do boards regard us as too enlightened in seeking to engage with stakeholders, or identify potential risks, including those from the operating culture? I …

The end of the line for reputation

Reputation has long been a word that is closely linked to both PR and communication activity. Many industry definitions have been focused on protecting and enhancing reputation. But is that really where we should be and in 2017 what is the essence of communication? I was talking to a group of public sector communicators on …

Today’s News, Tomorrow’s Fish Wrapper: The Death of Print Media

Trainee Account Executive at Papillon PR, Steph Marshall, explores the place of print in a digital world. When a piece of print media arrives at the office, it’s like a PR’s birthday card: an often beautifully designed celebration of the exposure you have secured for your client. It’s met with excitement and joy and congratulations …

Managing Crisis Communications

Papillon PR’s Managing Director, Katie Whirledge, gives her views on the importance of clear and controlled reputation management when negative news threatens the future of your business… There’s no such thing as bad publicity? Well, we’d beg to differ, along with industry giants Thomas Cook, BP and Tesco to name but a few, who have …