Broadcast PR Campaigns Amidst Brexit

By Arthur Perkins, And just like that, January 2019 and all the broadcast PR campaigns about health and resolutions, has come to an end – over in a flash (or maybe not for those whose month has been drier than others). February often seems quite frantic and by March, ordinarily, the year has found its regular pace. Not this year though… Brexit. Yep, the buzz word of the …

VAR: The end of human referees?

Last week I attended the Annual Growing Gloucestershire Conference, with the theme of the Fourth Industrial Revolution. Topics discussed included futurism, robots, artificial intelligence and the changes that would be brought about by the proliferation of the last two. This got me thinking about where artificial intelligence (AI) can make a big difference. The theory …

Distance, communications and public affairs

Despite the best efforts of devolution, Westminster remains the powerhouse of politics and the media. Those further away from London can often struggle to get their voices heard. But there is a reason and that is explained by the Allen Curve. The Allen Curve was discovered by Massachusetts Institute of Technology (MIT) Professor Thomas J. …

What the reshuffle means (and does not mean) for public affairs

The Prime Minister’s efforts to refresh her team has met with a mixed reaction but aside from the day-to-day politics, what does it mean for public affairs? The reshuffle was initially focused on refreshing the Conservative Party itself and helping it recover from the perceived weaknesses of the General Election campaign. So CCHQ has been …

How to deliver reform

According to David Miliband, the core to any successful reform programme is Government leadership, business innovation and popular mobilisation. But this takes a lot of effort to put these into place, not least using public affairs techniques. Miliband, the former Foreign Secretary and now President and CEO of the International Rescue Committee, was speaking on …

PR: Is it getting harder?

By Rob John, Is digital PR getting harder? In some ways yes, but it’s not all bad news. Stay committed to good storytelling and embrace change – it brings a broad range of new and exciting opportunities. For those of us working with brands, the question of whether or not it is getting harder to …

Three men on a wall help young Londoners find work!

As we know, influencer marketing is taking over, with more and more of our clients asking for influencer-led campaigns. That said, we feel there’s still a lot of miseducation surrounding the use of influencers, both in selection and execution. In a recent campaign, we found that by working more closely with the client, we were …

Can we talk about search and AVE?

I’ve never blogged about AVE before. It’s a noisy space and the debate is generally pretty cut and dried. It’s a reasonably lazy and inaccurate way of measuring that forgets how PR works through a third party – an independent journalist, who filters your news and is far more trusted than an advert that people …

How marketeers can combat fake news in a post-truth world

Making headlines with fake news By Annie Brafield After the word ‘post-truth’ was chosen as Oxford Dictionaries’ word of the year for 2016, it comes as no surprise that the subject of fake news continues to make headlines. Articles are frequently being questioned for their validity, satirical news sites are causing both laughter and confusion and Channel 4 …