What can the comms industry learn from the most romantic time of the year?

By Niki Wheeler, Director, Launch The windows of nearby Regent Street are bursting with hearts and flowers. E-alerts are flooding in-boxes with deals on branded fizz, perfume, lingerie and sparkle. Social feeds are also positively rose-tinted as influencers and mere mortals capture insta-friendly shop fronts and interiors. Yet, with a ‘calamitous start to the year for …

Clash of the streaming titans

By Sam Munton, Netflix- the streaming giant has long been untouchable and on its own in the streaming market, with its main competitors unable to get close in terms of numbers and dominance of the market. The company recently announced that its year end subscribers total 139 million, and estimates it now has 10% of all …

Broadcast PR Campaigns Amidst Brexit

By Arthur Perkins, And just like that, January 2019 and all the broadcast PR campaigns about health and resolutions, has come to an end – over in a flash (or maybe not for those whose month has been drier than others). February often seems quite frantic and by March, ordinarily, the year has found its regular pace. Not this year though… Brexit. Yep, the buzz word of the …

How to use social media for Public Relations?

Social media and advertising go hand in hand. In fact, they want each other in order to function most efficiently. Brainy and receptive community management for a brand will frequently help or worsen a PR disaster as it discloses in actual time. When a news story breaks out, Twitter is the first platform that people …

Uber’s Very Bad Horrible String of Events

Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only six months on the job. The list of recent offenses, not all incidents since its launch, …

Historical symmetry – from the Berlin Wall to President Trump

What role does PR play in the political rhetoric that has convinced the voting majority to elect a President unproven in public office? November 9 is a historic day. In 1989, one of the most symbolic political events of the 20thCentury took place when the Berlin Wall, that had divided the democratic West Germany and …

Managing Crisis Communications

Papillon PR’s Managing Director, Katie Whirledge, gives her views on the importance of clear and controlled reputation management when negative news threatens the future of your business… There’s no such thing as bad publicity? Well, we’d beg to differ, along with industry giants Thomas Cook, BP and Tesco to name but a few, who have …