What PR pros need to know about SEO

By Gabrielle Lane, The ‘changing digital landscape’ is the biggest challenge facing PR practitioners in 2019. In CIPR’s latest State of the Profession survey, it overtook ‘under-representation of PRs at board level’ as their top concern. This should come as no surprise. Copywriting and editing are now the most commonly performed tasks in PR, with social …

A SEO PR primer

Search engine optimisation (SEO) is about listening to conversations on the web, creating relevant content and building relationships. It’s public relations. Internet search is integrated into every aspect of our life from health and financial to shopping and entertainment. In fact when was the last time you made a decision without consulting a search engine? …

PR and SEO: ‘more by accident than design’

In 2013, when Jim Hawker merged his PR agency with a digital marketing agency to bring data and analytical skills together with search and display marketing capability, the PR industry was intrigued…  Fast forward four years and we have just acquired a SEO agency and no one has batted an eyelid. For one reason, everyone (pretty …

Have PRs been too slow to adopt SEO?

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Copywriting, media relations, people management, crisis communications, messaging, media training and analyst relations are just the tip of the iceberg. In the last decade, this has expanded to include content …

Are news releases losing their SEO value?

When we’re putting out company news, it’s a relatively common refrain to hear someone in the process ask whether or not the news should be distributed on a newswire or placed on the website simply for the SEO value. In theory, by putting your news online or distributing it via a wire, the announcement may …

Are the top 10 UK PR agencies able to make their own sites rank on Google?

Are the top 10 UK Public Relations agencies good at their own SEO (Search Engine Optimisation)?   According to the ballpark, approximate data from the online competitor analysis tool Semrush, 6/10 of the top UK Public Relations agencies by fee income (based on http://www.prweek.com/abr2015/uk150) are not ranking in the top 10 on Google UK for any …