Six TikToK tips from a public sector comms team

TikTok is no longer a fringe platform. It’s becoming mainstream and amongst the vanguard of public sector comms teams now using it are South Yorkshire Fire and Rescue in the UK who have 100,000 followers on the platform. In this post, Campaigns Manager Jack Grasby shares some of the secrets of their success. By Jack […]

Proving the Value of Social Media: A Detailed Case Study

In March this year I was contacted by a company called The Tattoo Shop for assistance with its social media strategy. Six months later and the company’s revenue has increased by an impressive 23%. As a case study, it goes a long way towards proving that the strategic use of social media marketing can have […]