Humanise Your Brand with Your Strongest Advocates

By Rob Coyne, GM, EMEA at Hootsuite, Employees can often be an organisation’s strongest advocates, and it’s time more brands started to use this to their advantage. By leveraging the power of human connection within an organisation, businesses can extend their reach, maximise their potential and increase employee satisfaction levels. Creating a working environment where …

What PR pros need to know about SEO

By Gabrielle Lane, The ‘changing digital landscape’ is the biggest challenge facing PR practitioners in 2019. In CIPR’s latest State of the Profession survey, it overtook ‘under-representation of PRs at board level’ as their top concern. This should come as no surprise. Copywriting and editing are now the most commonly performed tasks in PR, with social …

Getting your Message out During Challenging Times

By Ismail Jan, Data Journalist at Signal AI, Crises are unavoidable. Bad press is not. Whether you like it or not, your company’s going to go through some trying times. This doesn’t mean, however, that you fall prey to the media’s hunger for controversy. Over the last twelve months, we’ve seen many examples of companies that have hit …

The top news stories of 2018: the good, the bad and the ugly

The top news stories of 2018 also happened to be last year’s biggest PR incidents. This isn’t surprising as the media loves a scandal, much to the chagrin of PR professionals. Some companies were able to save face. Others, not so much. The good: Following the Cambridge-Analytica data harvesting scandal, which received 94,400 media mentions …

Time to give your career an MOT

By Alex Lewington, PR & Digital Recruitment Consultant, Reuben Sinclair, A new year often marks the time for reflection, particularly on your career and happiness within your current job. We’ve put together a ‘career MOT’ to help you assess whether it’s time to make a change, however big or small.  1: Keep on learning One of the …

Humans on AI

What future for PR professionals in an automated world? At a Business Wire roundtable, Influence brought together leading professionals and a pioneer in ‘machine journalism’ to discuss the big questions… By Matthew Rock, After a long career in print and broadcast journalism, Gary Rogers knew that the way audiences consume news – in real time …

Just don’t call it a survey

By Jay Williams, Director of Strategy, OnePoll, When Twitter first went mainstream I remember detractors complaining “it’s just people tweeting what they had for breakfast – boring.”  OK, there was some of that. Quite a bit, actually. But I used to defend Twitter back then. “Well yes,” I’d say. “But it’s not compulsory. There’s nothing …

The Reputation Game: The Power of Influencing How Others See You

Live Webinar and Q&A | Thursday 12th October | 1pm BST | Register Now By Signal Media Corporate change provides an opportunity for reputation engagement. Perceptions can be influenced through well thought out engagement strategies that connect the organisation, its leadership and its purpose with the different constituencies that surround it. In this 30 minute …