Think Carefully About Thought Leadership

Thought leadership can offer many benefits in public affairs but there can be too much of a focus on the media.  We need to be aware of the potential pitfalls and take action. Thought leadership can set you apart from the competition, and we have to be aware that we are all competing for space […]

The Power Of The Written Word – Why Thought Leadership Needs Books

Despite the death knell having been tolled, the ‘old fashioned’ hard copy book continues to play a valuable role in thought leadership. But sometimes the obsession with technology can mask the considerable opportunities. You only have to take a look around the daily commute to see that books still command people’s attention and sales figures […]

Transparency in thought leadership

Too often thought leadership initiatives are dismissed as advocating for vested interests. Public affairs needs to help organisations overcome those preconceptions and the easiest way to do this is to encourage greater transparency. Very often claims of vested interests are made by opponents of the new area of policy. But that doesn’t make it any […]

Where does thought leadership come from?

Thought leadership can play a valuable role in public affairs both in positioning people and organisations. But where does good thought leadership come from and how can you stand out? Thought leadership has a range of definitions and much has been written about it in recent years. Much of this, however, focuses on business development. […]