How will influencer marketing progress in 2020?

By Mary Keane-Dawson, Group CEO of TAKUMI. In 2019, TAKUMI surveyed nearly 4,000 consumers, marketers, and influencers across the UK, US, and Germany to uncover their opinions of influencer marketing on Instagram. In our whitepaper, ‘Trust, transaction and trendsetters, the realities of influencer marketing’, several interesting relationship dynamics emerged across four key themes: legislation, authenticity, […]