Six TikToK tips from a public sector comms team

TikTok is no longer a fringe platform. It’s becoming mainstream and amongst the vanguard of public sector comms teams now using it are South Yorkshire Fire and Rescue in the UK who have 100,000 followers on the platform. In this post, Campaigns Manager Jack Grasby shares some of the secrets of their success. By Jack […]

How will influencer marketing progress in 2020?

By Mary Keane-Dawson, Group CEO of TAKUMI. In 2019, TAKUMI surveyed nearly 4,000 consumers, marketers, and influencers across the UK, US, and Germany to uncover their opinions of influencer marketing on Instagram. In our whitepaper, ‘Trust, transaction and trendsetters, the realities of influencer marketing’, several interesting relationship dynamics emerged across four key themes: legislation, authenticity, […]