By Anne Marie-Lacey
I’ve been a Chartered PR practitioner for a little over a year now, and still look back on the day with fond memories. In fact, it was only yesterday I was chatting with a peer who is preparing for her assessment day, and I was recounting my experience of what the whole process entails.
I described it to her as exhilarating and exhausting in equal measures – that’s about as accurately as I can sum it up. Exhilarating because, despite the time and effort you put in to preparing for the day, the experience itself is a very rare occasion. Not often do you get to discuss your work, how you manage it, and share you learnings with your peers in a safe environment under Chatham House rules, but exhilarating because this information exchange really does help you to see how other people are being leaders in their respective organisations, the challenges their facing, and the takeaways you can then implement in your work through their learnings.
Exhausting? Too right! It’s a long day. Very long. Add on top of that you have to be on your A-game from start to finish. I can safely say I slept like a log on the train ride back home to the North East following my assessment day at CIPR HQ in London. In fact, I nearly missed my stop.
But despite the nerves, anticipation, preparation (and tiredness!), would I do it all again? You bet I would!
You see, becoming a Chartered PR practitioner has not only given me a confidence boost in my own abilities – after all, we all suffer from Imposter Syndrome from time-to-time – it’s also acted as a seal of approval for my clients and prospective clients at Filament PR too.
It’s like a badge of honour that I wear proudly. My clients know that my advice, strategic counsel and tactical delivery is of the very highest standard, underpinned by the CIPR’s Code of Conduct. They know what they’re getting is honest expert advice that is a result of years of training, upskilling through CPD and other qualifications, as well as practical hands-on experience.
Filament PR is about to close its books next month on its second year of trading. In this time, we’ve seen the business grow into a six-figure turnover outfit with 20% growth on our first year’s numbers. I’ve no doubt that, in part, it’s down to me becoming a Chartered PR practitioner. Not only has it given me a confidence boost in my own abilities, it’s given the brands who choose to work with me at Filament PR the peace of mind that they’re dealing with competent professionals who are at the very top of their game.
For anyone who is considering becoming a Chartered PR practitioner, my advice is this: do it. Do it for yourself, your clients and customers, as well as your colleagues. The benefits are like a ripple effect and you certainly won’t regret it.
Will it be easy? No. There’s a hell of a lot of work involved – not only getting to the point where you qualify to become a Chartered PR, but in the preparation and execution of the assessment day too. But will it be worth it? Absolutely.