Every summer, around 150 people gather in the Slovenian lake resort of Bled for a two-day long speed dating spree in PR ideas. BledCom sessions are only ten minutes long – quite a challenge if you have spent seven years researching something and have a lot to share. Over two days I attended 36 sessions, …
Did NHS satisfy itself that Amazon’s Alexa has all the possible systems in place to guarantee ‘a safe space’ for those seeking medical advice from the NHS? That is a very simple question yet the most important one, I could argue, that NHS’ recent announcement mentioned nothing about. And it should have. What was supposed to be a …
Are you a CMO or a copywriter? Because here’s the thing, it’s not about job titles but mindset. With more and more copywriters joining the market and AI tools now able to write basic articles, you need to offer more than just ‘copy’. Clients need someone who’s able to strategise, solve their problems, and deliver …
Are you using podcasts inside your organisation? They have had a huge surge in popularity and are rapidly growing. But are they the latest shiniest thing (or “comms bling” as I call it) or something we need to seriously consider? Deloitte has just wrapped season one of The Green Room podcast, lead by Internal Comms …
Hemingway is a proof editing tool. It helps simplify and improve the comprehension of your writing. Good, concise writing uses a set of rules that we learn at school. It can take years of practice to achieve mastery through practice and coaching. It’s an area where machines can help improve the quality of your work …
By Katee Dias, You only need to look at the celebrity world to find some very recent examples where an individual has lost their job and damaged their reputation by making a thoughtless social media post. Danny Baker tweeted a picture of a chimpanzee and made reference to the royal baby. This was interpreted as a …
In 101 Ways To Win An Election, Ed Maxfield and I wrote that: “Data is your organisational lifeblood … You need to love and cherish data, and keep a close eye on both quality and quantity. Far too often, campaigners fail to keep an eye on either, resulting in lost opportunities and mistakes made.” How …
