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Should you pay to amplify earned media coverage? The implications for PR, social media and SEO

Digital and Tech • Editor's Picks • Featured • Marketing • Public Relations • Social Media

Is there a case to be made for paying to amplify already earned media coverage? In a world where so called organic reach on many social platforms is reaching levels close to zero, some are advocating that paying for visibility is an option worth considering (see Stephen Waddington’s recent post on PESO). The idea of …

Why a difference of opinion is important in comms – how Nike’s Nothing Beats a Londoner advert proves this point

Diversity • Editor's Picks • Marketing • Public Relations

By Chris Wilson, The Nothing Beats a Londoner advert from Nike has been a great success. Every news outlet shared it online, it received thousands of tweets and sparked conversations on Facebook, in the office and on multiple Whatsapp groups. The immediate general consensus was ‘wow, this is brilliant’. Well. I hate it. In my …