By Adam Williams, CEO of Takumi, When it comes to influencer marketing, the temptation is to frame it within the context of millennials. After all, they are the largest generation in terms of population – now counting 1.8 billion people worldwide. They are also the most likely to engage with influencers and generate conversions for brands. Our …
By Hel Reynolds, Director of Comms Creatives, As someone who works with around 100 comms and PR professionals every year, I’ve been alarmed by a growing trend – an epidemic of stress and burn-out. Responses to a survey of over 400 people from the Comms Creatives social accounts confirmed my fears. 61% often or always …
When it comes to acting with compassion when things go wrong businesses seem either unwilling or unable to do the right thing. At a recent joint event hosted by the CIPR Greater London and Corporate and Financial Groups a panel representing industry, lawyers and the Apology Clause campaign discussed these issues and what it means …
Every agency website shouts about being integrated, but in reality, bolting on talent from the ‘Mad Men’ legacy advertising world to an existing PR agency creates nothing more than additional services you can sell to clients. By Steve Heywood, GM, Edelman Amsterdam, We all know that the world of comms is changing and in five years …
3Gem Media Group has hired Darren Ryan as their Media Director to run this new department. Darren will be responsible for overseeing and developing the company’s broadcast PR, video and podcast offering. He joins 3Gem Media Group having spent over 19 years in the broadcast PR and marketing industry, with experience in many companies. In …
The #AIinPR panel has issue a stark call to PR practitioners to ‘upskill or risk getting left behind and harming the future of our profession’ as global research clearly shows public relations is not ready for artificial intelligence. The call comes following an intensive12-month global research project carried out by the CIPR Artificial Intelligence in …
Recently I was speaking at/on a virtual conference, Insight Live, by Digital Leaders. Here’s my presentation which was aimed to help move on the conversation… The theme was digital transformation and of course I had an opinion about how the role of communication and public relations should be more integrated and a strategic part of …
