Concern is widespread that artificially generated ‘deepfake’ videos pose a major potential problem for those targeted, be they companies, CEOs, celebrities, academics and commentators, or politicians. A new study of 14,678 deepfake videos by cybersecurity company Deeptrace suggests otherwise. Deepfakes may generate millions of views, yet the great majority (96%) are pornographic and have little …
By Johnny Pitt, Founder, Launch, As a business I’ve loved turns 18 (and with ‘love’ comes all the highs and lows as you know), I wanted to capture what has struck me most about 18 years and one agency, an agency I founded in 2001 from a broom cupboard in Islington, that I commuted to …
By Joanna Arnold, CEO, Access Intelligence, The new reality of today’s media and political landscape is that change is constant and unrelenting. It almost feels nostalgic to remember the ‘good old days’ of government briefing policy on a Sunday for a Monday launch when policies are announced and abandoned within hours. Since the EU Referendum result …
The party conferences are not everyone’s idea of fun but approached properly they can offer great opportunities for engagement. This year’s conferences have obviously been slightly interrupted by a Supreme Court decision that could make the Conservative conference more or less null and void but gave the Labour conference the boost it was otherwise lacking. …
By Adam Williams, CEO of Takumi, The influencer marketing industry is under greater scrutiny than ever before. Question marks remain over authenticity, resulting in mounting criticism from consumers. Just a few months ago, fashion influencer Marissa Casey Fuchs ‘surprise’ marriage proposal was revealed to be a pre-planned series of brand partnerships. Yet a lack of trust between …
The term ‘truthiness’ was first popularized but the American comedian Stephen Colbert in 2005 to describe the “truth that comes from the gut, not from the book”. It started as a reaction to George W Bush’s decision-making and the public perception of his thinking, but it soon became clear that the concept could be applied …
By Amanda Fone, founder and CEO, f1 Recruitment, I have been recruiting in PR for over 30 years both in house and agency side and at junior level right up to the boardroom. In that time I have helped candidates forge their careers and have been a fierce advocate of inclusion, diversity and social mobility. …
