How brands can navigate China’s livestreaming market

CIPR • Digital and Tech • Editor's Picks • Featured • Marketing • Public Relations

Balvinder Kataora, Marketing Executive, Comms8   An astounding 98% of people in China experience the internet through their mobile phone, which instantly makes over 800 million users a formidable cohort for marketers to tap into. When combined with the steady growth of the Chinese middle-class it is clear to see the business opportunities waiting for …

Government needs to look, listen and learn

CIPR • Editor's Picks • Public Affairs

By Mandy Pearse, FCIPR, Chart PR  It is high time that government looked, listened and learnt from the innovative PR practice in local government instead of telling Councils how to communicate with their citizens. Taking Hackney Council through the courts to stop it producing a fortnightly council newspaper is a clear example of dogma versus evidence. …