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AIinPR issues stark call to PR industry – Upskill or risk getting left behind

Digital and Tech • Editor's Picks • Public Relations

The #AIinPR panel has issue a stark call to PR practitioners to ‘upskill or risk getting left behind and harming the future of our profession’ as global research clearly shows public relations is not ready for artificial intelligence. The call comes following an intensive12-month global research project carried out by the CIPR Artificial Intelligence in …