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Psychologists now the most sought-after experts by journalists

By Andy Barr, CEO of digital marketing agency 10yetis. Newsjacking is an integral skill for any digital PR agency, and more recently (in the last five years or so) has arguably drawn level with meticulously-planned campaigns in terms of its importance. Now, more so than ever, the news agenda is fickle and everchanging – as are […]

Change but not the same: Summer edition of Influence out now

Is your communication just wallpaper?

How to improve accessibility in communications

A Reshuffle and Public Affairs: The Real Story

PR: The Persuasion Game

By Ashley Carr, Founder and Managing Director of Neo PR. With most forms of marketing either in decline or at least going through a dramatic refocus, PR remains steadfast as the one-to-many communication method for businesses. Indeed, as a resurgence in the consumption of news

The Media, The Newswire, and The Fake Press Release

Editor's Picks • Featured • Public Relations

By Tricia Fox. It was only a matter of time after the explosion of that new phenomenon, fake news, that we were to get an uptick in the next best thing which is the fake press release. This week the media was buzzing with the