By Daniel Gerrella, This article in Wired Magazine (If a Group Text Gets Read and No One Reacts, Did it Happen?, 13.08.18) got me thinking; what does a ‘like’ in social media mean, and how does the regular stream of notifications affect us? In PR, we might say that a like means that our content has been …
We have all seen CEOs perform in times of a crisis for their organisation. But what are the main traits that help them to perform well? What makes a good CEO in a crisis? The type of pressure faced in times of a crisis is different from other forms. The time available to think and …
There are low barriers to entry to jobs in public relations. After all, who doesn’t communicate? Everyone who’s ever arranged a party can claim some level of event management experience. Who isn’t a participant in the media now we all use social media? Doesn’t every former journalist think they could do a better job of …
LinkedIn is a platform for building professional relationships. Here’s how to build a profile. 20 years ago executive profiling meant targeting features in the broadsheet and trade media Today’s modern executive is more likely to seek support in optimising their social networks and content. There’s a growing recognition of the opportunity to use the social …
There’s no doubt that Ben Stokes is one of the best cricketers in England right now. He’s been compared to Sir Ian Botham and Andrew Flintoff because of his skill with bat and ball and the ability to change matches, battling to win games with passion and commitment. But Stokes’ reputation has taken a battering …
Digital Download Live gave attendees a lot to consider, especially when it comes to how artificial intelligence will affect the PR industry. Some think that AI spells doom for us all, while others dismiss it as a realistic threat. The truth is somewhere in the middle. I still think that the creative aspect of writing …
Google Analytics can appear intimidating at first, and it’s often tempting to leave everything in default settings out of fear of pushing the wrong button. But I’ve got news for you — by not doing the tips below, you’re missing out on major opportunities to gain meaningful insight into your website traffic. It’s time to …
