At 24, Tim Hyde is a global engagement wunderkind and works with some of the world’s coolest brands. He explains how he creates a distinct content style, why engagement isn’t always an upward curve and what people get wrong when they newsjack By Mark Rowland, Tim Hyde’s first job, straight out of school, was as …
By Niki Wheeler, If you’ve ever ‘done the PR’ for a media org, you’ll be working at a breakneck speed with comms, editorial and commercial teams to publicise scoops / salient features, special reports, supplement relaunches, partnerships, conferences, digital innovation or brand campaigns via non-competitive outlets, specialists and of course, social. You’ll also be getting …
How can you create an effective tone of voice in your corporate comms? What does that mean? What does good look like? So many questions! But what are the answers? Today I have a guest post for you by Jaime Cox @compellingcopy_, she’s a freelance Copywriter and Editor, specialising in digital content. As well as …
By Emma Baker, Creating strong and engaging video in-house can seem daunting. So learn how to avoid and fix these common mistakes to take your smartphone video production skills to the next level. Mistake #1 Making a video with no clear message We know video is important so we set out to make one at …
By Lorraine Forrest-Turner, Of all the reasons people cite for attending my writing courses, ‘how to make dull subjects interesting’ comes pretty close to the top. In response, I smile understandingly and (politely) point out that there’s no such thing as dull subjects, only dull writing. There is enough excellent writing in print, online and …
‘Why are PR clients needing help with the tactical rather than the strategic? Is this a tough sell?’ A former journalist who now has her own PR agency asked me this question the other day. I promised I’d answer her question in a blog post. It’s not a tough sell at all – but you …
Don’t Feed the Trolls is a primer on dealing with hate-filled online trolls published by the Center for Countering Digital Hate. It’s an important piece of work. Trolling is not a random activity. It’s a planned communication strategy used to attract attention to a cause. Its goal is to generate outrage, spread misinformation and attract …
