By Jo Field, Founder and Managing Director, JFG Communications. Over the past few months businesses throughout the world have had to adapt to a completely new way of working as the Covid-19 pandemic has unfolded. What was once just an option for many of us has now become a necessity and we’ve adjusted to remote …
By Antonia Welch, Back in 2017 I wrote a piece for Influence predicting that the traditional office environment of a PR agency was becoming outdated and sooner or later would be replaced by some kind of virtual model as savvy agencies looked to reduce overheads and attract the best talent by offering flexible working arrangements. Little …
By Diane Hinds. Living with Sickle Cell Disease puts me at a very high risk during Covid-19, but it’s given me a different perspective on the pandemic. I’m one of those people with ‘underlying conditions’ that you hear about so much in the discussion around the disease, and I’ve had to manage my interaction with …
Welcome to the latest issue of Influence – the first-ever digital edition of our award-winning public relations magazine. We have a bumper issue in store this month. There’s a leading feature packed with stories on the impact of Coronavirus on the comms industry; John Elkington, a world authority on corporate responsibility, explains why the pandemic …
With the government providing more details of the way out of lockdown, we can start to see the new dividing lines of politics, the challenges that we will face but also the constructive areas for engagement. One of the main areas of concern will be the extent to which we see more centralisation of power. …
By Caroline Rothery, Consultant, Speak Media. Covid-19 is posing content teams a double-headed challenge. The first is how to make the best of the current circumstances and carry on operating even amid the obvious limitations of lockdown. The second is how to plan for the mid-term future, given the likelihood of significant changes to the …
By Chris Attewell, CEO at digital agency Search Laboratory. As UK businesses gear up for a return to semi-normality, many marketers will be considering how their communication and digital strategies will translate from operating under a lockdown state to ‘the new normal’. Here are five tips on how businesses can ensure their digital strategy holds …
