By Antonia Welch, It could one day end up as a PR case study: an organisation which prides itself on its progressive credentials and has been known to lecture its audiences on diversity and equality issues loses a discrimination case brought against it by one of its own employees. The damning unanimous verdict is that the …
By Ollie Druttman, As a youngster growing up in London in the 90s, big brands were powerful, influential, and seemingly indestructible. All pocket money was promptly deposited at HMV, which was literally the cornerstone of the Ealing high street. Disney represented Saturday morning cartoons and the contents of the video shelf at home. The Royal …
Dominic Cummings’ plans for a radical overhaul of government has set pulses racing. For the first time since Mrs Thatcher had a go in the 1980s, the traditional workings of Government could be seriously challenged. But what would such changes mean for public affairs? Cummings’ blog on the proposals being considered secured plenty of media …
Agencies are fundamentally about ideas. But not just the ideas you sell to clients. Once I moved to work in startup world, it very quickly became apparent to me that the way agencies are run is iterative of decades-old processes, rather than designed for today. I think part of this is about the ways in …
By Andrew Rowley and Shauna Madden, PR Account Managers at integrated creative agency, ilk, Over recent years Twitter has consistently come under fire for doing very little to handle the abuse on the platform. While anonymous abuse or ‘trolling’ is on the rise, only a tiny fraction of online abuse happens on Facebook or other …
By Rohan Midha, Managing Director of creative influencer marketing agency PMYB. In 2019, for the first time ever, digital ad spend overtook traditional. And, with 59% of marketers planning on increasing their influencer marketing budget next year, it’s fair to say that in 2020 the power of influencer marketing will increase once again. Here’s my breakdown …
I’ve been mulling over this question for several months now. PR’s history at practitioner level is not widely understood and therefore unappreciated. PR professionals, like their marketing cousins, tend to be future-biased; we obsess about trying to understand what’s coming next, while neglecting the knowledge, wisdom and value of what came before. There are exceptions, …
