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The True Value of Diversity

Diversity • Editor's Picks • Public Relations

By Kate Rattigan The lack of diversity in the public relations industry is an issue that has been brought to light by CIPR in their “From Diversity to Inclusion” report (CIPR, 2015). The report reveals that only 9% of PR practitioners are from black, Asian and ethnic minority backgrounds. It also reveals that the industry …

Why I adopted nudge theory and you should too

Editor's Picks • Public Relations

Local Public Services CIPR committee member Dominic Ridley-Moy talks about why he used behavioural insights in communications at Havering Council. He explores how the approach, often referred to as nudge, could benefit your organisation. Nudge theory is based on the principle that small changes to messages can have a big impact on people’s behaviour. It …