By Nicola Rossi, The news that Nick Clegg, former deputy Prime Minister of the UK, has been appointed vice-president of global affairs and communications at global social media giant Facebook had been the subject of much commentary over the weekend. Clegg’s political expertise and networks – particularly in Europe, the territory that has made the most …
By Josh Glendinning, Senior Research Manager, Opinium Research, “In theory, statistics should help settle arguments. They ought to provide stable reference points that everyone – no matter what their politics – can agree on…[Yet] rather than diffusing controversy and polarisation, it seems as if statistics are actually stoking them…Not only are statistics viewed by many as untrustworthy, …
By Jennifer Sanchis, Fake news is not a new phenomenon but its current scope is alarming. According to the latest 2018 Edelman Trust Barometer, 63 percent of the U.S. general population finds it difficult to distinguish between what is real news and what is fake. Dr Jon White’s new series on the challenges of disinformation …
By Nicola Rossi, The growth of Artificial Intelligence (AI) presents professional communicators with many interesting opportunities, as organisations of all sizes need expert guidance to navigate the reputational minefield that surrounds this revolutionary technology. In September this year, The Economist described AI as ‘… much more than another Silicon Valley buzzword — more, even, than seminal products …
News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation. It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. …
By Carolyn Fairbairn, In the CIPR’s 70th year, I am delighted to support Platinum, a celebration of the Chartered Institute and its members and a reflection on seven decades of progress in PR. It is a mark of the importance of PR as a management discipline that today the CIPR has more members than ever, …
One product, four markets: red lipstick might be worn the world over, but comms campaigns differ wildly by territory. By Claire Coleman, We hear over and over again how the world is becoming a global marketplace, how the most profitable brands are international, and how success lies in developing a product that’s as likely to …
