INFLUENCE - Homepage

With a billion users on TikTok, B2B needs to get on board

By Jennifer Brennan, Digital Strategist, Fox Agency. B2B is always looking for new and exciting ways to shake off its reputation as ‘boring to boring’ and with TikTok reaching a whopping billion active users, according to Market Watch, it’s high time that B2B brands joined the party. If you still think TikTok’s sole purpose is […]

Reputation Management in the Public Eye

Why every business needs a culture narrative that employees can own

Flying the Flag for the Royal Hospital, Chelsea

PR professionals 25% more likely to suffer from poor mental health compared to other UK workers

Editor's Picks • Internal Comms • Public Relations

PR practitioners are significantly more likely to suffer from poor mental health compared to other UK workers, according to new research carried out by the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA). I’m not surprised by this research,

Six signs your digital advertising campaigns are underperforming and what…

Digital and Tech Editor's Picks Marketing Public Relations

Poorly performing paid search campaigns could be costing businesses tens of thousands of pounds every month. By Gez McGuire, founder, Lead Accelerator. Pay-per-click is often a victim of its own success. With even the most basic ...

Psychologists now the most sought-after experts by journalists

Editor's Picks Featured Public Relations

By Andy Barr, CEO of digital marketing agency 10yetis. Newsjacking is an integral skill for any digital PR agency, and more recently (in the last five years or so) has arguably drawn level with meticulously-planned campaigns in ...

Party Conferences – The Essential Follow-Up

Editor's Picks Public Affairs Public Relations

As party conference season winds up, it is important to take stock about what you have learnt and, critically, what you are going to do next. Activity at conferences is important but so is what you ...

Cutting customer churn

Editor's Picks Marketing Public Relations

By Clare Breakspear, Head of Planning and Insight at Parkhouse. Churn modelling enables businesses to identify customers about to abandon ship and empowers them to target these customers and motivate them to stay. Successfully applied churn modelling can improve customer retention and lifetime value and save a business a fortune in new customer ...