Influence Live 2: Coming soon

Editor's Picks • Public Relations

Following the success of the inaugural event in January, Influence Live is back! The programme will feature thought-provoking speakers and original content, as well as the opportunity to network and build the Influence community. The event will be held on Wednesday 12 September and will conclude with a drinks reception. We’re offering the first 25 …

Video editing on your phone

Digital and Tech • Public Relations • Social Media

The biggest advantage of making video on smartphones is portability.   If you shoot and edit on the same device you’ve got a complete video studio in your pocket or bag.  Create video anywhere: in the field, in a car, on the tube, in a plane.  No cumbersome cameras, editing computers or expensive software. You can …

Marketing & PR: Integration not segregation

Editor's Picks • Marketing • Public Relations

By Gemma Spinks, Director, Neo PR As organisations embrace the digital era, the lines between different departments are being constantly blurred. Marketing used to mean direct mail, events, branded stationery and content for sales collateral. PR was all about newspapers and printed magazines, wining and dining journalists and trying very hard to get your name on …