“You can’t please everyone all the time. You’re not Nutella!” This motivational mantra was pinned to the desk of a former colleague and, putting aside those with nut allergies and the palm oil debate for one moment, I imagine Theresa May and her Brexit negotiating team are telling themselves something similar on a daily basis. …
By Sarah Arthur, In a silent update in March, Pinterest made it no longer possible to remove comments made by users on their pins. Instead, there is only the option to ‘report’ a comment. This may seem like a simple change but it could have major ramifications for brands using Pinterest as a marketing tool, …
Social media is hardly the silver bullet many argue it is and, according to JD Wetherspoon’s (JDW) CEO Tim Martin, “it’s becoming increasingly obvious that people spend too much time on Twitter, Instagram and Facebook, and struggle to control the compulsion”. As of yesterday, the 16th of April 2018, JDW has closed all its social media accounts, in …
Following the success of the inaugural event in January, Influence Live is back! The programme will feature thought-provoking speakers and original content, as well as the opportunity to network and build the Influence community. The event will be held on Wednesday 12 September and will conclude with a drinks reception. We’re offering the first 25 …
Authenticity. Understanding. Trust. It’s what every professional communicator strives for, and it’s never more important than in times of crisis. By Alison Arnot FCIPR, CIPR Trainer and Director at Catalyst Communications, As PR professionals, we know the reputational harm a poorly managed crisis can have, and we know that equally, there are benefits to be seen …
The biggest advantage of making video on smartphones is portability. If you shoot and edit on the same device you’ve got a complete video studio in your pocket or bag. Create video anywhere: in the field, in a car, on the tube, in a plane. No cumbersome cameras, editing computers or expensive software. You can …
By Gemma Spinks, Director, Neo PR As organisations embrace the digital era, the lines between different departments are being constantly blurred. Marketing used to mean direct mail, events, branded stationery and content for sales collateral. PR was all about newspapers and printed magazines, wining and dining journalists and trying very hard to get your name on …
