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TECHNOLOGY

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A picture of a young white man sat on a stool in a studio against a green screen. A white woman stood next to him holds a microphone boom while another man crouches behind a camera. The shot is overlaid with video control buttons.
TECHNOLOGY
As YouTube turns 21, here are 21 ways video is changing PR forever
A close up of a mobile phone screen with six answer engine application logos
TECHNOLOGY
From Claude to Perplexity, the changing role of answer engines in PR
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A window squeegee creates a clear arched path across a soapy window frame, revealing a small curved robot on wheels.
TECHNOLOGY
How PR pros can maximise visibility for their clients in an age of AI
A silhouette of an astronomer and a telescope against a star filled sky
TECHNOLOGY
Why 'information gain' is the new north star for AI-era PR
An illustration coloured in shades of orange and blue of the side profile of a humanoid robot and person.
TECHNOLOGY
February AI policy update: India summit shifts focus as UK targets chatbots
A marble maze game featuring coloured marbles in white gullies with a three-dimensional turquoise speech bubble in the centre.
TECHNOLOGY
How to set up reputation monitoring in large language models
An illustration on a purple background which represents agist recruitment. Three are stood next to a giant computer screen which shows one of their CVs with the age 45+. A red cross symbolises that this has been rejected. Two younger staffers are sto
TECHNOLOGY
Will AI break the PR age gap or automate the bias?
A photograph from 1966 showing three white men inside a room with early and large IBM computing equipment, stacks of data-tape reels and computer terminals.
TECHNOLOGY
Beyond AI hype: How communicators can build trust with stakeholders
An illustration on a blue background of a man climbing steps to reach a red bullseye target. The final step features the word AI and is held in place by a white robotic arm.
TECHNOLOGY
January AI policy update: UK marks AI action plan milestone as deepfake ...
Multi-coloured silhouette illustrations on a blue-grey background of teenagers using smartphones.
TECHNOLOGY
Could Australia’s social media ban reshape influencer marketing in the UK?
A photo of the Grok app on a pink-orange mobile phone screen. The Grok logo is a white stylised uppercase G on a black background.
TECHNOLOGY
Corporate use of X and the reputational red line Grok has crossed
Data science and artificial intelligence concept illustration featuring a man in a red top and blue flared trousers surrounded by computer equipment, nodes and geometric shapes.
TECHNOLOGY
From visibility to recommendations: how earned media is powering AI search
A workflow concept illustration on a turquoise background of two people looking at the word AI next to giant folder icons
TECHNOLOGY
December AI policy update: AI bill scrapped, FCA testing and transparency
Two colleagues in white lab coats and protective glasses - a Black woman on the left and a white man on the right - inspect an orange robotic arm in a laboratory.
TECHNOLOGY
How PR can turn technical Stem skills into real connection
In a modern office a man and woman look at a dashboard on a computer screen while two other colleagues are stood nearby.
TECHNOLOGY
From headlines to search results: the real value of digital PR in 2025
On a green background, a row of three illustrations within grey rectangles representing data science: a man looks through a human-sized microscope, a woman analyses data on a laptop, and a female teacher presents the findings to an online audience.
TECHNOLOGY
November AI policy update: £20bn boost, child safety laws and science strategy
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