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TECHNOLOGY

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TECHNOLOGY
Why AI is changing the rules of reputation management
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TECHNOLOGY
Can influencer marketing stay authentic in the age of AI?
A digitised image of a crowd of people walking past a futuristic looking pink, coloured cube structure.
TECHNOLOGY
The future of jobs in PR: will we get the third technology shift wrong too?
A screenshot from the Google I/O launch event with a shot across the backs of the audience towards a beige stage where a man stands to the right of a screen displaying the I/O logo.
TECHNOLOGY
Google I/O was a massive AI flex. Comms teams need to catch up
A selection of miniature figures under three glass domes on a grey background.
TECHNOLOGY
April AI policy update: AI adoption surges into a transparency vacuum
On an eggshell-blue background, the yellow book cover of AI for Public Relations A How-To Guide for Implementation and Management featuring a blue circular maze.
TECHNOLOGY
Book review: AI for Public Relations by Stephen Waddington and Ben Verinder
A metallic u-turn symbol with an arrow head, which is illuminated by blue and magenta lights on a blue and magenta background
TECHNOLOGY
March AI policy update: Reeves bets on AI as ministers U-turn on copyright
An unidentified right hand operates a Punkt device while a cup of coffee is held in the left hand. Adjacent is a tablet with a screen showing a business day calendar.
TECHNOLOGY
Five products to help your detox from social media doomscrolling
CPD Points
Member Exclusive
A picture of a young white man sat on a stool in a studio against a green screen. A white woman stood next to him holds a microphone boom while another man crouches behind a camera. The shot is overlaid with video control buttons.
TECHNOLOGY
As YouTube turns 21, here are 21 ways video is changing PR forever
A close up of a mobile phone screen with six answer engine application logos
TECHNOLOGY
From Claude to Perplexity, the changing role of answer engines in PR
CPD Points
Member Exclusive
A window squeegee creates a clear arched path across a soapy window frame, revealing a small curved robot on wheels.
TECHNOLOGY
How PR pros can maximise visibility for their clients in an age of AI
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TECHNOLOGY
Why 'information gain' is the new north star for AI-era PR
An illustration coloured in shades of orange and blue of the side profile of a humanoid robot and person.
TECHNOLOGY
February AI policy update: India summit shifts focus as UK targets chatbots
A marble maze game featuring coloured marbles in white gullies with a three-dimensional turquoise speech bubble in the centre.
TECHNOLOGY
How to set up reputation monitoring in large language models
An illustration on a purple background which represents agist recruitment. Three are stood next to a giant computer screen which shows one of their CVs with the age 45+. A red cross symbolises that this has been rejected. Two younger staffers are sto
TECHNOLOGY
Will AI break the PR age gap or automate the bias?
A photograph from 1966 showing three white men inside a room with early and large IBM computing equipment, stacks of data-tape reels and computer terminals.
TECHNOLOGY
Beyond AI hype: How communicators can build trust with stakeholders
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