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INTERVIEWS

Member Exclusive
A colour portrait of James Peach leaning against a large glass window which shows his reflection. James is a white man with short dark hair and beard, wearing glasses and a black top.
INTERVIEWS
Brand leader James Peach: You can be cutthroat, visionary and empathetic too
A colour portrait of Zenia Duell. Zenia is a white woman with long, dark curly hair who is looking at the camera and smiling
INTERVIEWS
‘I swapped documentary-making for PR - and set up my own agency’
On the left, against a black background, a colour portrait of Jack Lewis. On the right, a series of multicoloured outlines of heads.
INTERVIEWS
Why brands use neuroscience to maximise PR campaign impact
A smiling Keith Robson stood in front of a wood panelled wall. Keith is a white man with grey hair, who wears a navy suit. To his is left is a banner featuring the words Open University Scotland.
INTERVIEWS
'Public relations is about building relationships with your key stakeholders'
Member Exclusive
On a blue-shaded background, a cut out of Lionel Zetter. Lionel is a white man with short grey hair, wearing a blue blazer over a white shirt. There is an inset image of the book cover for The Lobbyist.
INTERVIEWS
Lobbying has changed: 'What you know is now more important than who you know'
A colour portrait of Daniel Coole in a conference setting holding up his left hand and holding a microphone in her right hand. Daniel is a white man with short dark hair and a tattoo on his arm. Two unidentified people are blurred in the foreground.
INTERVIEWS
'Good communication can change perceptions and build legacies'
David Miller and Sir David Attenborough stood against a background composed of illustrated leaves and fauna. Both are white men with short hair wearing suits.
INTERVIEWS
'Being a CIPR Corporate Affiliate gives us access to the best-in-class training'
Member Exclusive
A composite of two images on a background of shadows cast by venetian blinds. On the left a colour portrait of Steven D'Souza wearing a pink shirt. To the right, the red front cover Shadows at Work.
INTERVIEWS
Why do people suddenly fail in their career?
On a brown background, a colour portrait of David Olajide wearing a blue check suit jacket. David is a Black man with dark hair and beard. He is looking side on to the camera.
INTERVIEWS
'Create content that genuinely respects the people reading it'
On a yellow background, a colour portrait of Laurien Hubbard. Laurien is a white woman with long, light brown hair who is wearing a black jacket. Behind her is a tall black and white photograph of a man.
INTERVIEWS
‘CIPR Corporate Affiliate membership shows we’re serious about investing in ...
On a magenta background overlaid with multi-coloured jigsaw pieces, a colour photograph of Helen Bazuaye smiling. Helen is a black woman with long braided hair, who wears a grey jumper and is sat in front of a dark grey wall.
INTERVIEWS
'The corporate backlash on DEI initiatives is demoralising' - Helen Bazuaye
On a dark navy background a colour portrait of Thanzyl Thajudeen wearing a light blue shirt and navy suit. Thajudeen is an Asian man with short dark hair who smiles at the camera.
INTERVIEWS
'PR offers you the opportunity to create impact in today’s chaotic world'
Karin Ridgers sat at desk in front of computer screen. She is a white woman with dark hair and pink top, looking sideways at the camera. Behind her is a whitewashed brick wall and decorative items.
INTERVIEWS
‘I set up possibly the first vegan-focused PR agency'
A background image of a microchip circuit board. Overlaid to the left is a square colour portrait of Ed Zitron. He is a white man with short dark hair.
INTERVIEWS
Ed Zitron: AI will be the tech equivalent of sub-prime mortgages
On a blue and green background, a composite image of Jim Davis - a white man with brown hair and blue shirt - and the illustrated book cover of the Midlife Male Handbook
INTERVIEWS
The 50something man has a PR problem
On a fawn background, a square colour portrait of Kat Trinder. Kat is a white woman with shoulder length light brown hair, who wears a white and navy striped top
INTERVIEWS
‘With a PR career no two days are ever the same’
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