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INTERVIEWS

On a grey background, a colour portrait of Amy Simpson. Amy is a white woman with long blond hair who is wearing a light coloured jacket.
INTERVIEWS
‘I help the business say the right thing to the right people at the right ...
Member Exclusive
The word trust written in light blue on a dark blue background. It is surrounded by various icons including a thumbs up, a handshake and graphs.
INTERVIEWS
How PR professionals can embed trust in client relationships
Member Exclusive
A colour portrait of Farzana Baduel to the left of a large gold-framed mirror in a cream coloured room. She is wearing a pink and brown sticked jacket.
INTERVIEWS
‘AI could mark a golden era for PR – but only if we believe in ourselves ...
Member Exclusive
A portrait of Helen Tupper facing the camera in a modern living room while wearing a red dress. Tupper is a white woman with blond hair. Behind her are a wall mounted painting and soft furnishings.
INTERVIEWS
Squiggly Careers’ Helen Tupper: 'Invest in your own growth or you’ll ...
On a blurred newspaper background, a composite featuring a black and white photograph of Louis Charalambous, alongside the red coloured book cover of Better Call Louis.
INTERVIEWS
Top media lawyer Louis Charalambous on celeb culture, journalism, PR and the law
On a red background, a close up colour portrait of Rob Dyson. Rob is a white man with dark hair, glasses and shirt.
INTERVIEWS
Public sector PR: Interviewing Mel B to amplifying voices of women with ADHD
A colour portrait of James Peach leaning against a large glass window which shows his reflection. James is a white man with short dark hair and beard, wearing glasses and a black top.
INTERVIEWS
Brand leader James Peach: You can be cutthroat, visionary and empathetic too
A colour portrait of Zenia Duell. Zenia is a white woman with long, dark curly hair who is looking at the camera and smiling
INTERVIEWS
‘I swapped documentary-making for PR - and set up my own agency’
On the left, against a black background, a colour portrait of Jack Lewis. On the right, a series of multicoloured outlines of heads.
INTERVIEWS
Why brands use neuroscience to maximise PR campaign impact
On a blue-shaded background, a cut out of Lionel Zetter. Lionel is a white man with short grey hair, wearing a blue blazer over a white shirt. There is an inset image of the book cover for The Lobbyist.
INTERVIEWS
Lobbying has changed: 'What you know is now more important than who you know'
A smiling Keith Robson stood in front of a wood panelled wall. Keith is a white man with grey hair, who wears a navy suit. To his is left is a banner featuring the words Open University Scotland.
INTERVIEWS
'Public relations is about building relationships with your key stakeholders'
A colour portrait of Daniel Coole in a conference setting holding up his left hand and holding a microphone in her right hand. Daniel is a white man with short dark hair and a tattoo on his arm. Two unidentified people are blurred in the foreground.
INTERVIEWS
'Good communication can change perceptions and build legacies'
A composite of two images on a background of shadows cast by venetian blinds. On the left a colour portrait of Steven D'Souza wearing a pink shirt. To the right, the red front cover Shadows at Work.
INTERVIEWS
Why do people suddenly fail in their career?
David Miller and Sir David Attenborough stood against a background composed of illustrated leaves and fauna. Both are white men with short hair wearing suits.
INTERVIEWS
'Being a CIPR Corporate Affiliate gives us access to the best-in-class training'
On a magenta background overlaid with multi-coloured jigsaw pieces, a colour photograph of Helen Bazuaye smiling. Helen is a black woman with long braided hair, who wears a grey jumper and is sat in front of a dark grey wall.
INTERVIEWS
'The corporate backlash on DEI initiatives is demoralising' - Helen Bazuaye
On a brown background, a colour portrait of David Olajide wearing a blue check suit jacket. David is a Black man with dark hair and beard. He is looking side on to the camera.
INTERVIEWS
'Create content that genuinely respects the people reading it'
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