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Friends in bright clothes taking selfies using a mobile phone outdoors at festival at night
PUBLIC RELATIONS
Why PR must shift from EMV to business metrics and effectiveness in influencer ...
A close up of a white man wearing a Christmas jumper, sat at an office desk untying an orange ribbon wrapped around a gift wrapped in navy paper.
PUBLIC RELATIONS
Last-minute Christmas gifts for teams, clients or friends
A computer generated image of a businessman in a suit posing for photographs while stood in front of a screen showing trees and nature. Around him are tree trunks, scorched earth, construction and smoking chimneys
PUBLIC RELATIONS
Why corporate hypocrisy is the fastest way to kill your brand
A two-tone blue illustration of a laptop on a desk. The display on the screen shows cartoon illustration of three cheeky looking ghost, outlined in red on a pink background.
PUBLIC RELATIONS
7 ways to build a no-ghosting culture and bring back respect
A close up portrait of Cat Burns wearing a dark suit in front of a pink and green hoarding.
PUBLIC RELATIONS
Is reality TV the new PR platform?
An outdoor ice skating rink on a grey day with blurred figures of ice skaters on the ice
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Five of the best pop-up ice rinks to visit this Christmas season
A smiling, young Asian man with short light brown hair stretches his arm as he places a tape measure against a white wall. He is a wearing a white t-shirt and the room is brightly lit.
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Metric overload: what influencers, brands and PR agencies should actually be ...
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In a modern office a young man and a woman are sat working together at a desk full of computers.
PUBLIC RELATIONS
Responsible AI in PR starts with strong governance
A movie still showing Cynthia Erivo as the green witch Elphaba with long dark hair and black outfit stood next to Ariana Grande as Glinda, the white witch with long blond hair and pink corset.
PUBLIC RELATIONS
Wicked’s real spell: The marketing of friendship
Image for article 'Three great value London hotels for work and stay'
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Three great value London hotels for work and stay
A photograph of a Black female forklift driver with short grey hair wearing a hi-vis vest while driving a forklift truck between tall shelving units
PUBLIC RELATIONS
8 ways to improve communication with deskless workers
A turquoise bike with white wheel trims stood against blue corrugated doors which feature a yellow painted four numeral. To the right, a white man wearing denim stands side on looking at the bike.
PUBLIC RELATIONS
If PR cares about climate change, it must stop shouting about saving the planet
An elderly Asian couple perform sit ups on the grass. On the left is a woman wearing a blue vest and dark leggings. Next to her is a man wearing a red t-shirt, orange vest and blue tracksuit trousers.
PUBLIC RELATIONS
Ageing isn’t a problem for PR to solve, it’s a story to tell better
A smiling beauty-influencer holding up a make-up brush at the camera which is mounted on a ring-flash. The influencer is a black woman wearing a blue top, sat at a table on which there is placed other make-up accessories
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Here's what beauty brands must demand from influencers
On a green background an image of a Daylesford Christmas wicker hampers surrounded by an assortments of food
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Seven of the best Christmas hampers to send to PR clients or colleagues
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A still from the John Lewis Christmas advert showing a close-up of a white man with dark hair embracing his son, who is also white with dark hair.
PUBLIC RELATIONS
As John Lewis Christmas ad lands, how to create a multi-generational PR campaign
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