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LEARNING

A cut out of Gihan Hyde smiling. A purple speech bubble contains the words: Comms professionals aren’t there to decorate a strategy; they're there to shape it.
LEARNING
PR is struggling with being caught between greenwashing and greenhushing
The word Racism constructed from binary code.
LEARNING
A practical guide to dealing with racism online
A cut out of Alison Arnot. A quote reads: Ask yourself not what should I do? but what do I want to achieve?
LEARNING
The PR industry is changing fast. This is why you can't ignore regular training
A composite featuring a colour photo of Mandy Pearse and a pull quote which reads 'PR professionals are increasingly expected to be data analysts.'
LEARNING
'Great PR campaigns aren't all about the creative ... now you need data analysis skills'
CPD Points
Member Exclusive
A circle of 15 wooden figures painted in different colours
LEARNING
Nine ways PR professionals can tap into the power of community publishing
Ben Verinder CIRP consultant and trainer
LEARNING
How a CIPR trainer helps PR professionals tackle today's biggest communications challenges
A woman wearing a grey hijab and blue outfit is stood over paperwork on a table while speaking to four male and female colleagues.
LEARNING
How to use segmentation, targeting and positioning for media relations
The exterior of the Common Press bookshop with a large window. The brickwork to the side is covered in colourful graffiti.
LEARNING
Eight of the best LGBTQ+ bookshops across the UK
Collage on a blue background featuring a cut out black and white photograph of a woman looking astonished. She is flanked by two question mark and a squiggly line.
LEARNING
Understanding digital PR from a puzzled marketing student’s perspective
CPD Points
Member Exclusive
Two smiling colleagues - a Black man wearing a yellow jumper and a white woman wearing a dark jacket - chat in a light filled atrium. Both hold folders.
LEARNING
How PR professionals can break into management consultancy
A middle-aged woman with brown hair and orange jacket over a black top looks to her right while stood in front of a desk in a light office. There are plants in the shot.
LEARNING
When perimenopause and neurodivergence collide in the workplace
Two colleagues – a white male with red hair and glasses and holding an open laptop and a white female with a dark ponytail - are stood in conversation. A screen of computer code can be seen behind them.
LEARNING
PR skills need a digital reboot
Against a brown background a business woman with dark hair and dressed in blue holds a laptop in her hand.
LEARNING
The two-minute pause that could save your reputation on a deadline
CPD Points
Member Exclusive
A senior white businesswoman wearing a pink patterned jumper is sat next to a Black, male middle management colleague who is wearing an orange shirt and blue jeans. They are looking at a laptop on a coffee table.
LEARNING
The power of reverse mentoring for PR professionals
A typographic illustration featuring the word AI written in 3D gold lettering next to the words additional income in white. It is surrounded by graphics of gold coins.
LEARNING
If AI now stands for 'additional income' what does it mean for PR?
A digital screen showing stock market data for different countries stock exchanges.
LEARNING
Planning an IPO? Here’s your pre-IPO internal communications playbook
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