Join CIPR
Search by title

LEARNING

CPD Points
Member Exclusive
An illustration on a blue background of a mobile phone screen with three carousel frames emerging to the right. Within the frames and floating around the image are illustrated avatars of people of different ages, genders and ethnicities.
LEARNING
10 ways PRs should be using LinkedIn now the algorithm has changed
Rachel Zegler leans over a balcony on a large screen at the back of a stage. In front of her on steps sit two men.
LEARNING
The original influencer: Eva Perón wrote the rules of political PR
A computer generated image of a blue link breaking apart from the surrounding silver links of a chain
LEARNING
Don’t let backlinks dominate your PR strategy
Member Exclusive
A low angle shot of a person wearing a hat lying on a sandy beach holding a book above them. Behind them are a two-tone blue sea and sky.
LEARNING
Best summer reads: Books recommended by PR professionals
An illustration of four people reaching out to touch a life sized light bulb
LEARNING
Five tips to communicate dry subjects
An illustration of six people assembled around life size objects including a tape measure, 3D pie chart, pencil, 3D graph, pencil holder and notebook. The background is blue.
LEARNING
How Barcelona 4.0 puts strategy at the heart of PR measurement
CPD Points
A young white man with dark hair, white shirt and black tie accentuates his features and looks to his left while cupping his left hand around his left ear.
LEARNING
Active listening is a comms super skill. Here’s how to develop yours.
An illustration of a white businessman with grey hair and beard and blue suit, sat in front of a computer. The background is navy.
LEARNING
Five of the best leadership Substack newsletters to follow
A multi-coloured illustrative collage of a human blowing red petals from a flower held in their hand
LEARNING
How vicarious trauma affects communications professionals
In an office with a grey and yellow walls seven colleagues sit at their computers
LEARNING
Why we need to make internal communication a strategic crisis priority
On a salmon pink background an illustration of a woman with a hair bun stood behind a desk with her arms stretched. Various icons relating to work and timekeeping float above her in the shape of a semi circle.
LEARNING
PR with an ADHD brain: Why variety helps me thrive
Three male friends cheering and celebrating likely sports action off-camera. Other people perform similar gestures in the background.
LEARNING
The neuroscience of fandom
In a dimly lit office a white middle-aged woman with shoulder-length grey hair points at a computer screen with her left hand while writing with her other hand. She is wearing a grey blazer.
LEARNING
Public affairs in the digital age
In a modern office environment, a middle-aged Black man wearing a grey jacket over a burnt-orange shirt and tie, sits next to a younger Black women with short hair and orange shirt. They are sat behind a desk with a laptop and paperwork.
LEARNING
No experience, no problem: volunteering is your PR game-changer
An Asian woman and a white man sit smiling on one side of a board table. Opposite them is the obscured view of another woman
LEARNING
The three principles that could save a CMO their job
In a supermarket aisle surrounded by displays of fruit and vegetables a mature, smiling Black woman with short grey hair reaches for avocados.
LEARNING
The story customers tell themselves
of 10