Advert
Advert
Join CIPR
CPD Points
Lego figures of Luke Skywalker and Darth Vader with drawn lightsabers.
LeventKonuk / iStock
PUBLIC RELATIONS
Friday 13th November 2026
Member Exclusive
10 minute read

How a dispute over Lego created a YouTube hit and a PR disaster

The Bricks & Minifigs controversy shows what happens when a company decides to take on social media.

WANT TO READ MORE?

This content is exclusive to CIPR members. Sign in to read, or become a member today to access Influence's in-depth journalism and a host of other exclusive benefits to support your professional development and boost your PR career.

Sign in Join