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A colour portrait of Farzana Baduel to the left of a large gold-framed mirror in a cream coloured room. She is wearing a pink and brown sticked jacket.
Photograph: Tiina Erameri
INTERVIEWS
Friday 20th February 2026
Member Exclusive
10 minute read

‘AI could mark a golden era for PR – but only if we believe in ourselves first’

The CIPR’s new President tells us about her unusual career trajectory, her vision for the future of the comms industry and why she believes being Chartered is crucial for PR professional development . . .

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